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Help Ancroo Live & Ancroo TV support our industry

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Ancroo Live was a concept thought of by the Ancora Group to help aid the wider goal of improving mental health in our industry by building a community around information and good music. After running a pilot in 2019 we found people responded well. We found ourselves in unprecedented times so Ancora Group Ltd took the decision to roll out Ancroo Live earlier than planned launching the station in early April 2020 during the corona virus lockdown. Still have a wider goal to improve and support mental health within our industry, however during the corona virus times and the shutting down of the events industry it was deemed important to bring our crews together and keep them creative and engaged. Community is important within the industry and day to day we rely on each other to make some impossible things happen all in the name of entertainment. Ancroo Live is hoping to keep that community together and strong by crew entertaining each other with music and informative programming. Ancroo live hope to gather key people from the industry for interviews thus informing our crew family of what’s going to happen with the industry in 2020 and beyond. Ancroo live is just the start of an industry wide change, as individuals come together to build a more supported and brighter industry Now Ancroo Live has been running for some time and the affect of Corona Virus and restrictions on our industry are set to be in place for the foreseeable future Ancroo Live would like to support out industry in more ways than just the shows we have produced so far. We are trying to raise money to implement more of our projects from streaming to building the foundation of a better more supported industry. Ancroo Live have a little bit of funding coming in but that only just covers our running costs. All of the people involved in Ancroo are volunteers and help fund the project a true group of passionate individuals who care about the people of the live events industry. Welcome to Ancroo TV In its simplest form: a temporary shelter for the music industry A solid foundation for long term success and survival during this intermission of live events. An economic package that doesn’t rely on subsidies or bail outs, but on the business itself; the price of a ticket, the viewing of an album launch, the playing of music. A platform that makes simple economic sense. The public buy a ticket that supports our industry, and in return we provide them with concerts in the only way we can at the moment, this allows our people to get back to work, and become part of the economy, buying products and protecting other industries and jobs. If the industry invested in this model with us, our crew can make it happen fast; effectively reducing the cost of companies investing in trying to survive. In helping us to complete this project, the accomplishment would be worth more than any advertising you could think of. Together we can make this work. The fact that Ancroo is run and set up by crew to save their industry and their jobs, and to reduce the pressure on public funds is all the advertising you would ever need. Backed by the organisations and supply chain, and used by the artist. The industry in a temporary shelter, supporting the people with the music they love, so we can return, and give the people the entertainment they want when this is all over. So in short the bullet points: Ancroo TV - A temporary shelter for live music. Owned by crew, for crew. Run by crew, for crew. Fully functioning Streaming platform. One platform reduces confusion, and gives the public something to get behind. Multiple subscription levels. Constantly revolving show crew. Constantly revolving show equipment. Completely independent (no ties to suppliers). Will create jobs for caterers, truck and bus suppliers, local crew, touring crew, security staff etc. Platform becomes fully self-sufficient, and makes the industry viable again All profits, after costs, go to charities supporting the industry. The events can be a test bed for new ways of working. A way to understand the needs of the industry, and start to build new solid foundations. A project that can support people’s mental health through this time. Beyond the temporary shelter environment, a revenue stream that can truly support the organisations of this industry to do the things they need, and getting crew engaged and giving them a feeling of ownership and input. An independent platform that has the whole industry’s welfare at its heart, and ties it all together for the betterment of all. Many thanks for your supporting us in supporting our people All the Team @ Ancroo Live

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Ancroo Live
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