Cannoncru: Saving Culture and the Planet

I’m trying to launch a Wine Brand that will be the vinous equivalent of Newman’s Own Cannoncru will source small talented winemakers that need help in moving their product consistently and who should be more well respected. Wineries that are sustainable, organic or biodynamic that are non interventionist and terroir driven. Businesses that respect the history and culture of wine and that struggle in the current environment of international monopoly consolidation.I will always pay homage to the winemaker on the back label and in all of our marketing and website. I want it to be a win win for all involved. I am are already making a Cab, a Prosecco and a Riesling and pouring them by the Glass at my Restaurant, Jockey Hollow Bar and Kitchen. Starting this week, $1 of each glass purchased will go to the Coalition of Rainforest Nations. Amazing  Wine at a Reasonable price point, curated by a James Beard Award Winning Restaurateur and Sommelier who knows a great deal when he sees it and who knows a superb wine when he tastes it. 80 % of all profits from Cannoncru will go to Support The Coalition for Rainforest Nations What it does: The Coalition for Rainforest Nations is unique in that it’s an intergovernmental organization of over 50 rainforest nations around the world, from Ecuador to Bangladesh to Fiji. It was formed after Papua New Guinea’s Prime Minister Michael Somare gave a speech in 2005, and since then it’s been partnering directly with governments and communities to protect their rainforests.The Coalition championed something called the Reducing Emissions from Deforestation and Forest Degradation (REDD+) mechanism. Among other things, it ensures developing countries get paid if they can show that they’ve been preventing deforestation, a huge source of greenhouse gas emissions, and environmental degradation. This was folded into the UN Framework Convention on Climate Change and enshrined in Article 5 of the Paris agreement. The Coalition now concentrates on implementing REDD+ and on increasing public and private funding for it. Why you should consider donating: This group is believed by Founders Pledge to have had a huge impact on reducing emissions through REDD+. The group also played a big role in securing an agreement on forestry in the Paris agreement. According to Founders Pledge’s cost-effectiveness model from 2018, a donation of just 12 cents to the Coalition for Rainforest Nations will avert approximately a metric ton of CO2 (or the equivalent in other greenhouse gases). This means that if you donate $100, you can avert around 857 metric tons of CO2. These are definitely just estimates, but still, that’s pretty damn good! For comparison, the average American causes around 16 metric tons of emissions per year. And most organizations can’t avert a metric ton for less than $2. Cannoncru Supporting Culture, Saving the Planet!Christopher Cannon