Jakelin Coke

If you enter the Latino bodega South Side Grocery Corp in Williamsburg, you'll find that regular Cokes have been replaced with bottles displaying the name of Jakelin, the 7-year-old Guatemalan girl, who died just hours after she and her father crossed and were arrested at the border. The Coca Cola Company isn't behind this initiative, a group of Latino writers, designers and photographers that reside in Brooklyn have used their 'Share a Coke' platform for this humanitarian cause. Coke's company message of harmony and inclusion can help to start a national conversation #ShareOurCountry. The initiative has had a very warm welcome in the Brooklyn community through Our BK Social  , in the marketing industry with a great article in AdWeek  and in local news like Greenpoint Post and Patch . The proceeds of the 40 bottles and the donations through this GoFundMe page go directly to the non-profit organization Border Angels  to help immigrant families that need shelter, blankets and food. 

Visit jakelincoke.org  to know more about this initiative, and donate here to help.