Patty Maxine: RELAUNCH

                                        


THE DESIGNER


LaTosha Johnson, CEO and Creative Director, is a natural born fashion enthusiast with the goal of creating a socially conscious platform allowing women of all ages to explore their individuality and showcase their "second skin." As an independent, self-taught, fashion designer currently living in Dallas, TX she is constantly inspired by the people she meets, the places she travels, and the unique culture for which each city is known. 

She created Patty Maxine™ as an online showroom inspired and dedicated to her paternal grandmother Patty Johnson and her maternal great-grandmother Maxine Rogers, the two pillars of her existence and the major influencers of fashion in her life. They are the epitome of class and timeless beauty and their legacy will inspire a new wave of style. Raised in humble beginnings, her grandmothers ignited her love for the thrift store; commonly know in her family as "The PLACE." It was here, among the rows of resale clothing, that she learned and understood the meaning of individuality, creativity and freedom of expression as it pertains to your wardrobe. This is what initially birthed that Patty Maxine™ brand. 

With the advice of her sister, she began to resale gently used clothing to family and friends she knew who loved the history and exclusivity of vintage items but did not have the enthusiasm or patience to search for those one of a kind items. This fulfilled her new entrepreneurial desires but quickly turned into her interest in altering items she simply had to have, to fit her petite size. Borrowing her best friend's sewing machine, she enlisted YouTube as her new "instructor." After successfully making her first masterpiece from scratch, she realized how proud she was of her GOT LEATHER. skater skirt, which she still offers today,  and decided to perfect her craft. 

While she was teaching herself to sew, she realized that if she was going to be serious about her newfound hobby and potentially make it profitable, she knew she had to begin building an audience. She was unable to find wholesale companies online so she decided to buy and resale women's high heels. This was also a successful move in the right direction as it gave her products that she did not have to physically make and that it was something her customers wanted.  So she joined social media, found new clothing wholesalers, and the rest is history.

She would like to personally thank EVERY SINGLE PERSON who bought an item, gave her words of encouragement and/or advice, or simply believed in her dream. This campaign means more to her than you know and any donation received will be used in the making of the PM™ Empire! 


OUR BRAND


Patty Maxine™ is a lifestyle brand that specializes in transitional luxury clothing that merges functionality and timeless style. The PM™ woman is CONFIDENT, FABULOUS and UNFORGETTABLY CLASSY. She is the woman of substance and power with her foundation deeply rooted in humility. She lights up the room without speaking but her style makes her easily approachable because her wardrobe is a conversation starter of its own. She is the "modern-day working woman" who aspires to walk fearlessly between her interchangeable roles from daytime professional to midday socialite.

Our MISSION is to pursue effortless elegance and relaxed refinement by merging unique style, functionality and customization.

Our VISION is to establish a legacy of sophistication and professionalism that empowers women to unveil their individuality throughout the seasons of their life.

Patty Maxine understands that your unique style expression is your personality's spokesperson and supports the fact that every woman has the choice to choose what they put on their body. As a result, we created a platform, merging creativity and functionality, to inspire a culture to live in their own "second skin" while encouraging others to do the same. We understand that when it comes to fashion, all that matters is how you feel in your own skin so we firmly believe that you should let the clothing speak to you, not define you.

INSPIRATIONS
 

Patty Maxine can has many inspirations but to be brief, we are highly influenced by: 1) History and 2) Hollywood

1) History: Patty Maxine is inspired by the romanticism and rebellion of the 1920s, conservative style cues from the "working woman" in the 1930s, mixed with a dash of 1950s revolutionary "New Look" that emphasized femininity and functionality.

2) Hollywood: We are also inspired by the depiction of Carrie Bradshaw as the "present day woman" in the movie, Sex and the City, starring Sarah Jessica Parker. She single-handedly revolutionized the persona of the "working woman" and will remain a fashion icon for years to come. What inspires us about the character is that she is real, relatable, and ravishing all in one bite-sized package. She is the epitome of style and grace as she struts down the fashion jungle of the Manhattan, NY streets. She is BOLD with her style, never apologized for her personality and was always ready to transition from day-to-night for a mid-day cocktail, a Cosmopolitan of course.

WHY WE NEED YOUR PLEDGE

Photo by PM™ Fashion Illustrationist, Katia Williams

This company began in 2013 and has since then been built by an overwhelming amount of support from our community, and we will continue to build it this way in the future.   GoFundMe allows us to connect with you, and other backers so that we can continue to develop products that are important to our customers.

After the successful presentation of our first cohesive collection at RAW: HolidayRAWK 2015 showcase and spotlight appearance on Wendy Williams, we have an increasing demand and input from our community to mass produce our designs and turn the fashion world INSIDE OUT. We have come as far as we can on our own, and now we need your support so we can:

- Continue the design and production of our reversible, multi-functional and transitional clothing.

- Meet minimum order requirements for colors and sizes by our various manufacturers to take this from prototype to reality!

- Expand our team and produce ongoing development of designs

- Increase guerilla marketing/advertising techniques to increase our brand awareness and sales.

- Initiate the process of copyrighting, patents and trademark protection

- Expenses related to fashion show entry and other business related travel

- Anything else that will enhance the PM™ EMPIRE

The future of Patty Maxine™ in 2016 has already begun to unfold and we would love for you to be apart of making this dream a reality. Any donation amount is greatly appreciated. 

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(Click HERE or photo to visit our online showroom and SUBSCRIBE )