Donation-based crowdfunding: This type of crowdfunding is the most common when looking up “what is a crowdfunding campaign.” In donation-based crowdfunding, people search for and support a cause by donating to it without receiving anything in return.
The person running the fundraiser isn’t obligated to pay back donors or give them anything else in return for their contributions. GoFundMe crowdfunding is one of the major sites that uses donation-based crowdfunding.
Equity-based crowdfunding: In equity-based fundraising, the fundraiser organizer accepts money from people looking to invest, typically to help launch a business. In return, investors will receive small equity in the business or company.
Rewards-based: Through rewards-based crowdfunding on platforms like Indiegogo and Kickstarter, the fundraiser organizer provides a reward or products to donors, usually a service or physical item, in exchange for a contribution.
Note: GoFundMe only allows donation-based crowdfunding.