Fundraising: Why We Are Free

The best way to define crowdfunding is to understand that it can work for anybody, and there is no cause too big or too small for crowdfunding. Crowdfunding helps bring people together to help others fundraise and ultimately thrive.

Some people might worry that their fundraiser isn’t as worthy as others—but crowdfunding exists to help an array of people and needs. Whether you want to help your pet, raise money to pay for a memorial, or get help with bills, crowdfunding can allow you to overcome the financial barriers that may stand in the way when you need it the most.

Crowdfunding services are not just for individuals seeking emergency financial aid. Businesses can also use them to raise capital and fund new projects. Entrepreneurs can also use crowdfunding to finance their creative ideas or cover damages caused by burglary.

Donation-based crowdfunding: This type of crowdfunding is the most common when looking up “what is a crowdfunding campaign.” In donation-based crowdfunding, people search for and support a cause by donating to it without receiving anything in return.

The person running the fundraiser isn’t obligated to pay back donors or give them anything else in return for their contributions. GoFundMe crowdfunding is one of the major sites that uses donation-based crowdfunding.

Equity-based crowdfunding: In equity-based fundraising, the fundraiser organizer accepts money from people looking to invest, typically to help launch a business. In return, investors will receive small equity in the business or company.

Rewards-based: Through rewards-based crowdfunding on platforms like Indiegogo and Kickstarter, the fundraiser organizer provides a reward or products to donors, usually a service or physical item, in exchange for a contribution.

Note: GoFundMe only allows donation-based crowdfunding.

Absolutely. Feeling nervous about asking for help when fundraising online for personal needs is understandable. However, it’s important to remember that financial difficulties are something that many people go through. You might be pleasantly surprised to find out just how many people are willing to lend a helping hand during tough times.

While there’s no magic formula for crowdfunding the most donations, you can definitely take steps to set yourself up for success. It’s crucial to develop a fundraiser that is captivating and resonates with your community. Investing time into your fundraiser story will inspire your network of friends and family to take action.