A Success Story: Swifties Giving Back
GoFundMe partnered* with Tess Bohne (@tessdear with over 838k followers on TikTok), a Taylor Swift live streamer, and the Swiftie community, reaching 1,500 donors and raising over $35,000—well beyond the initial goal of $13,000, which was reached before Taylor even took the stage night 1!
During the livestream, Tess engaged thousands of viewers while prominently featuring the GoFundMe streaming donation widget. She gave a quick demo on how the widget worked, showing fans how to simply hold down the QR code or scan the QR code for easy donations.
As donations started rolling in, Tess made it a point to call out the names of donors popping up on screen. With each shout-out, the donations multiplied—watching the support build in real time was truly amazing! Fans loved seeing Tess use her platform to support such important local and global causes, adding a unique giving focus to the stream that really resonated with everyone.
Keeping the Momentum Going
Tess engaged tens of thousands of viewers, who were tuning in to watch Taylor Swift but as it turns out, were also eager to come together as a community and support some really important causes. Thanks to the easy access provided by the QR code and a link in bio, donations flowed in effortlessly. All funds raised during this event went directly to Coburn Place, a charity helping domestic violence survivors. Following this success, Tess leveraged the streaming widget during the third night of the Indianapolis concert to raise $25,000 for those impacted by the recent Valencia floods, showcasing the different ways streamers can mobilize their communities to create real impact.
*The first fundraiser for Coburn Place was a paid partnership with Tess; the second for Valencia flood victims was not.