Crowdfunding: How does it work?

Steps to starting your own crowdfunding campaign

Set up your account and create a fundraising page

1. Decide what cause to crowdfund for
2. Set a fundraising goal
3. Explain what you’re crowdfunding for
4. Spread the word about your crowdfunder
5. Manage your donations
6. Send updates after the crowdfunder has ended

Set up your account and create a fundraising page

Whether you’re starting the page as an individual, group or organisation, creating a fundraising page couldn’t be easier. 

Start by creating a GoFundMe account, where we will ask for basic information such as your name and what you’re fundraising for. 

The person who withdraws funds to their bank account must be at least 18 years old.

However, anyone who is 13 years old or more can create an account. This means that a teenager could manage the fundraiser, share it and post updates – or manage the whole page if it’s a charity fundraiser. 

You can then set your fundraising goal and explain to people how much you hope to raise with your crowdfunding campaign. 

By adding pictures, video and text you’re able to explain why you want to raise funds and tell more of your story.

GoFundMe does not charge a platform fee so campaign organisers can start and run fundraisers without any cost. 

Each donation for personal fundraisers is subject to a transaction fee (that includes debit and credit charges) of 2.9% + 25p. For charity fundraisers this is 1.9% + 20p per donation.

Decide what cause to crowdfund for

Whether it’s for a charity, a local cause or for someone you know – there are many causes you can crowdfund for. 

People using GoFundMe can crowdfund for just about anything. This could be medical expenses, friends and family, education costs or simply just a charity which is close to their heart. 

As well as raising funds for larger charities, you can also fundraise for yourself and for something which could help you out individually. 

There are some causes which are restricted on GoFundMe as per our terms of service though, such as fundraising for weapons, supporting racism or to defend someone accused of a violent crime. 

If you find that while you’re raising money circumstances alter and you want to change who you’re raising money for, we can also help with this. 

It’s also extremely easy to fundraise for a charity on GoFundMe. All you do is pick a registered charity that you’d like to fundraise for and choose them when you’re setting up. All the funds you raise go directly to that charity, meaning you don’t have to handle or transfer any of the money. It’s a fast, safe and convenient way to contribute to that good cause.

Set a fundraising goal

It’s important and helpful to set up a fundraising goal for your crowdfunding campaign. 

By setting up a target, you’re able to let followers know what it is you’re aiming for and this could lead your fundraiser on the path to success. 

Deciding your fundraising goal needn’t be a daunting task. Your goals will determine how much you want to raise and this could depend on if you have a specific number in mind. 

Make sure this goal is realistic and specific to your fundraiser; this could depend on if you’ve been told a certain amount is needed. 

There also isn’t a limit for how high you can set the goal – so you can keep going if circumstances change or if you exceed your target. 

Keep the communication with your supporters and donors frequent throughout this process and you can tell them how the journey is going, why you may need to alter the target and how the fundraising is going. 

You can also track your goals and provide updates.

Explain what you’re fundraising for

Telling your story about why you are fundraising is one of the most important aspects about your crowdfunding campaign. 

It’s your chance to engage followers, supporters and donors by explaining why you’re passionate about raising funds for a cause you care about.

Asking for help with something that’s important to you can be done with videos, images and words so you can clearly get your message across. 

Be clear in what you want to say; it’s important to include details about who the fundraiser is for, why you’re setting it up and how funds will be used. 

You can also find similar fundraisers that have successfully reached their goal. Use their approaches as guidelines for your own fundraiser.

Highlight details that will make it compelling to read for followers – are you fundraising because you’re inspired by something that happened? 

Spread the word about your crowdfunder

Once you’re all set up and ready to go, now is your chance to get the word out about your crowdfunder. 

You can begin by first sharing it with friends, family and whoever may be interested in your cause. By then sharing your campaign on your own social media, such as TikTok, Instagram, Facebook and Twitter, this widens the reach of who sees it. 

Encouraging others to share your fundraiser online also goes a long way. 

As someone sees your fundraiser for the first time, they will be able to see a description, image and title of your campaign. 

The amount raised so far will also be visible, as will the number of donations and top donations. Donors can choose to remain anonymous if they like, though. 

Manage your donations

Your crowdfunding campaign will start to receive donations as it’s shared more widely – here’s what to do when funds start coming in. 

Firstly, there is a chance for you to personally thank donors. 

Posting updates about how you’re doing can also help to keep donors informed of your progress once you’ve donated. 

Once your GoFundMe starts receiving online donations, you can easily request a withdrawal at any time. Withdrawing money does not affect the amount of money raised that is displayed on your campaign.

If someone gives you a donation outside of GoFundMe, or you would like to reflect your own contribution, you can also find out more about it here. 

And if you’ve raised funds that are no longer needed and haven’t transferred them to your bank yet, you can refund your donors. This action is irreversible, so once you decide to issue refunds, you won’t be able to undo it.

Send updates after the crowdfunder has ended

One of the best things about your fundraising journey is keeping followers, supporters and donors informed with how you’re doing. 

Sharing updates frequently (at least once a week) is the best approach for reaching new people, keeping supporters in the loop, and providing fresh news they can share and re-share. 

Updates can include fundraising milestones when you’ve reached a certain amount, how your fundraising is going or how you are spreading the word. 

This could always encourage previous donors to donate again if they can see how well you’re doing. 

You can post an update on your page for everyone to see, including new supporters. But if you’d like to get in touch directly with donors, GoFundMe gives you the option to do this as well. 

If your fundraising is taking longer than you anticipated, or you’d like to carry on raising funds, that is easy on GoFundMe as there are no end dates for fundraisers. 

While there are important withdrawals deadlines you’ll need to observe to avoid donations being refunded to donors, your fundraiser will remain live until you choose to turn off donations or remove the campaign altogether. 

Most organisers leave their campaigns active indefinitely to refer back to the kind comments and support they received.

Crowdfunding on GoFundMe

GoFundMe is one of the major crowdfunding sites to use donation-based crowdfunding. In donation-based crowdfunding, people search for and support a cause by donating to it without receiving anything in return. The person running the fundraiser isn’t obligated to pay back donors or give them anything else in return for their contributions. 

Crowdfunding can work for anybody, and there is no cause too big or small – the beauty of crowdfunding is that it exists to help an array of people and needs. At GoFundMe, we empower people to rally support for personal and charitable causes. Crowdfunding is made easy and risk-free, with a clear interface, quick withdrawals and a 0% platform fee. See how GoFundMe compares to other crowdfunding platforms.

In 2023, 39M+ donations were made on GoFundMe to help others. Every year we see millions of people all over the world use crowdfunding to help each other and securely get funds to those who need it.

 Frequently Asked Questions

 Q: Is crowdfunding safe and is it regulated in the UK?

GoFundMe is the first crowdfunding site with a donor protection guarantee. That means we guarantee you a full refund in the rare case something isn’t right. GoFundMe features the very best in secure payment encryption technology and over one quarter of our staff work in trust and safety. Charity funding is regulated in the UK by the Fundraising Regulator. 

 Q: How do you know who has donated to your crowdfunding campaign?

You can login to your account and click on ‘Manage.’ Then click the ‘Thank your donors’ link located on your dashboard.

Here you will see a list of every person who donated. There is also the opportunity to offer thanks at this stage. 

 Q: Can you offer rewards for donating to a crowdfunding campaign?

You cannot offer rewards for donations by setting up reward levels on GoFundMe. All crowdfunders on GoFundMe are donation-based rather than reward-based, so you can’t offer rewards as an incentive on GoFundMe for giving a donation. You can read more here. 

 Q: Can people still donate after the crowdfunder has ended?

Your campaign will be able to accept donations even after your goal is reached. Once the goal is reached, the progress meter on your campaign will show that you have received more than your goal amount. If you’d like to continue raising money, you can keep your campaign running for as long as you’d like. There are no limits to how many times you can increase your target either, so if it’s going well you can continue to increase it. 

 Q: What do you do if someone gives you cash for your crowdfunder?

You can still add them to your total using the offline donations feature on GoFundMe. For more information, read our guide on how to add offline donations.

Find out more about crowdfunding

Starting a crowdfunder can be very simple, but it’s often hard to know where to start. 

From wondering how exactly you enter your details, to consider what detail to even enter – there can be a lot to consider. 

The best starting point is to look at our guidelines to help you out. This can help to maximise your fundraiser’s potential and get the most out of your fundraising journey.

Crowdfunding tips

There are a few simple tips you can follow to really maximise your crowdfunding campaign. Take a look at our blog, linked above, for a full look but take into account these simple points to get you going:

• Writing a compelling fundraiser story: This is mentioned above, but when you kick off your fundraiser the first thing you can do to really pull potential donors in is to write a heartfelt, emotional and compelling fundraiser story. Go into as much detail as you feel comfortable with. Don’t forget to use an illustrative image too!
• Share on social media: It’s really important not only to share your fundraising page on social media, but to keep sharing each time you have a relevant update.
• Use videos: A video of you talking and explaining your good cause could help to compel people to donate. Have a go at using clips of you doing something relevant to your fundraiser, too, e.g if you’re training for a sporting event.
• Spread the word in your community: Use the community that you have to spread the word about your fundraiser. This could be utilising the group chats you’re in, or printing off posters and QR codes to get them up on local noticeboards. Shouting about your fund is the best way to get it noticed!

If you need more tips, take a look here.

Here’s our quick and easy tips on how to create a crowdfunding campaign. 

How to create a crowdfunding campaign

Success stories

Help get Constance to Ballet School

When Constance was 13, she was offered a place at The Hammond School to study ballet. Her mum, who is raising Constance as a single parent, couldn’t afford the fees and all the associated costs – so turned to GoFundMe so that Constance could achieve her dream. Since the fundraiser was started in 2021, more than £120,000 has been raised and Constance confirmed her place at the school. Her mum wrote in an update on the page: “I cannot beleive its been a year since you lovely people changed my daughter’s life.” She’s since passed all her GCSEs with “flying colours” too.

Save Salford Lads and Girls Club

Salford Lads and Girls Club is an iconic youth club in Salford – and have been changing lives for over a century. In Autumn 2024, they faced a financial crisis and needed to raise funds quickly to survive. The Manchester Evening News wanted to help their plight so stepped in to start a GoFundMe to help.