<div>The ad community lost a legend and friend this past weekend. If you knew or worked with Ari, you knew what a one-of-a-kind human, creative and partner he was. Ari did not fit any kind of mold in the advertising business and that’s just one of the many things we loved about him.
</div>
<div><br />
</div>
<div>Ari was passionate about making great work. And he was none too happy when that great work did not go quite his way. We loved that Ari would find a cause, then go all in on it. We loved the unique, observational way he looked at the world. Craft mattered to Ari. Good work mattered to Ari. Making a difference through his work mattered. That’s not always easy to find in this business. Ari’s heart was in it every time. And while Ari may have come off to some as a fortress of steel, those who knew him knew that heart was made of honey. We could all use a little more of Ari.
</div>
<div><br />
</div>
<div>If you needed big ideas, you went to Ari.
</div>
<div>If you needed great headlines, you went to Ari.
</div>
<div>If you needed a funny script, you went to Ari.
</div>
<div>If you needed an insight that no one else saw, you went to Ari.
</div>
<div>If you needed a good poke bowl, you went to Ari.
</div>
<div>If you needed a laugh, you went to Ari.
</div>
<div>If you needed a friend, you went to Ari.
</div>
<div><br />
</div>
<div>Ari would be thrilled that we wrote this GoFundMe website copy in a Google doc, but he’d be even more thrilled if the ad community came together to support his family during this tragic time. The only thing Ari loved more than writing a great ad was his family. Because Ari was a family man. He adored his wife Maggie. He lived for his son Emerson. It’s time to help his family in any way we can right now. For all that Ari gave us, the ideas, the work, the camaraderie, the friendship, let’s give back. From future education to current expenses, we’re raising as much as we can to support the Levi family. Please share this with anyone who knew, loved, and had the pleasure of rubbing up against Ari’s very hairy, very legendary shoulders.
</div>

Ari would’ve written a better headline for this.

platform

Platform is iOS

Android

Adyen Google Pay Development Audience

$opt_dummy_attribute

English only

Deprecate Stripe Legacy

dyn_template_ids

Adyen V6 Bene Transfer & MyMoney Campaign Organizers - test01

Bene transfer V6 and AdyenV6MyMoney Campaign Organizers - production

adyen_v6_suspend_unsuspend_TEST01

adyen_v6_suspend_unsuspend_PROD

OneTrust next-app audience

fundCountryCode

NextDoor Share Option Users

Fundraisers with Reactions feature capability

externalAccountHolderAccountCode

Adyen Account Holders with a large number of accounts

fundCurrencyCode

US + Non-charity COs Only

paymentProcessor

Users Receiving Failed KYC Notifications

locale

fund country is US and user language is English

personId

comms-internal-person-ids

Enhanced Story Experience Users

Suggested Goal Experience Users

user language is English and fund country: US, AU, DK, FI, IE, NO, SE, CA, GB; 

countryCode

Recurring donations audience

Poster share - new funds eligible (newest 9/18)

Streaming widgets beta user

3DS payment method

user language is English and fundCountry: US, AU, DK, FI, IE, NO, SE, CA, GB; 

currencyCode

Money Box Donation List Prompt Experiment Audience

ipAddress

Mark Rieth IP Address

Version 9.2.0 and above

desktop

(prod) new funds eligible for amp12 (UGC gallery)

fundId

Fundraiser Saved Payment Method Rate Limit Bypass (Production)

Version 9.2.1 and above

non-US recurring donors

Fundraiser Without Meta Link

UC Tipping v20250115 International

smart goals (fundraiser/manage) on test01

amp13 only new funds (prod) (anyword auto)

Users Receiving Payments Paused Notifications

smart goals test01

Team EGG - IP Address list

Fundraiser Without Instagram Deep Link

UC Tipping v20250107

en-us

Users Receiving Braze KYC Validation Failed

New funds eligible - Video Sharing (PROD)

Recurring Upsell

Excluded funds - Video Sharing

only-us

Everyone except Update Enhancement exclusions

userEmail

NPO profiles test users (prod)

New funds eligible - Posters v2

fundcountry is US

Optimizely-Generated Audience for Backwards Compatibility

ai_title_page

template_id

userId

fundUrl

isCharityCo

appVersion

fundIsLinkedWithMeta

shouldBucketIntoExperiment

fundHasInstagramDeepLink

Choose your donation amount for
Ari would’ve written a better headline for this.

Your donation

GoFundMe protects your donation

Choose your donation amount forAri would’ve written a better headline for this.

Your donation

GoFundMe protects your donation

Choose your donation amount for
Ari would’ve written a better headline for this.