
mermaids reclaim the island

For over 40 years, the Coney Island Mermaid Parade has kicked off summer in Brooklyn.

They beat the house,but not the bank
This year, a harsh winter and a long fight against a proposed casino left the nonprofit behind it, Coney Island USA, with an empty bank account and a parade on the brink of cancellation.




“a piece of new york culture”




Lost at sea
The parade has never charged admission. Every costume and float is a gift, given freely to the city each year. Without help, the 44th parade wouldn’t happen at all.

brooklyn refused to let the floats sink



Yes I never miss this parade ❤️❤️
Donated <3 You guys fought hard to keep the casino away, and you shouldn’t be losing one of the most important celebrations of community in NYC.
Waves of support came in from those who'd marched themselves, those who'd watched from the boardwalk, and those who believed a gift this good was worth sharing.
Just donated!! We gotta make sure we’ll have the Mermaid Parade for years to come! I can’t image Coney Island without it 🧜🩵✨
No way...the Mermaid parade is everything fabuloz 👏 We need it to live lovely. What can we do to save it. I will donate.

$63K+
raised to keep the
mermaids swimming


