Put Aus girls back in Aus day ad

Final Update:
Dear everyone, you are amazing!
 
The total raised was  $169,678 which bought 17 billboards, 7 full page newspaper ads and 500 street posters.

After go fund me fees there was $29,832.91 left over which will be split evenly between IndigenousX and Children’s Ground.


*for all the cynics who said we were making money out of this, neither me nor my company took a cent. NOT ONE CENT. Not admin fees, no commissions, not nothing nada zip.


Campaign Update:
We wanted to give you all an update on what the donations have been used for:

17 billboards
500 Street posters
7 full page press ads around the country






The remainder of the money will be split between two groups (Indigenous X who do an amazing job amplifying and profiling the work, achievements and needs of Indigenous communities through online communities and activism. And Children’s Ground who do incredible work in the NT ending indigenous child disadvantage through indigenous led knowledge systems and communities.)

We will get back to everyone soon with the final amount that will be donated once all the media bills have been reconciled.

Background:
In 2016 two young girls went down to Docklands in Melbourne to celebrate Australia Day. A photo taken of them on that day was used in a billboard to promote Australia Day 2017.

The same groups who complain 'Muslims don't assimilate', complained about the photo OF AUSTRALIAN MUSLIMS CELEBRATING AUSTRALIA DAY. And due to this pressure the billboard was removed. If you or your business thinks this is not ok, please help us fund a billboard and print campaign featuring these two girls promoting Australia Day.

The more money we raise, the more places we can run the ad. And if you’re a company or organisation willing to donate $1500 or more, your logo will appear on the ad to show your support for an inclusive Australia.

Any left over money will be donated to the Asylum Seeker Resource Centre.

Who we are: Dee Madigan - Executive Creative Director, Campaign Edge

Campaign Edge is an advertising agency that works with progressive and brand clients to develop creative campaigns that persuade people.

What is our relationship to this: No relationship, we just want to see these two Australian girls put back up on a billboard about Australia Day.

How will the funds be used: We’re talking to media buyers now, but we’re looking at a full page press ad and a billboard to start, with any additional funds to be used to buy more billboards if we can!

We would love to hear from media owners who would be willing to run these ads at a discounted rate or with fees waived. ([email redacted].au)

We will use the funds to place the ads, our time is donated (If there is any money left over it will go to ASRC ).

The GoFundMe donations will be deposited into Campaign Edge's organisational Bank account, which is managed under the Cutting Edge group. From there the funds will be entirely distributed via bank transfer to the appropriate media buyers and ad space sellers to maximise ad space for the lowest cost to get this wonderful ad as many places we can. Leftover funds will be donated to charities. 

Update: The ASRC has asked if we would donate any leftover money to Indigenous X who do an amazing job amplifying and profiling the work, achievements and needs of Indigenous communities through online communities and activism. And Children’s Ground who do incredible work in the NT ending indigenous child disadvantage through indigenous led knowledge systems and communities.