Facebook is ending charity donations: here’s how to donate instead
Facebook has ended donations on their social media network – this means that you won’t be able to fundraise or donate via Facebook fundraising any more (and it also includes Instagram). But fear not – there are other ways to fundraise or easily donate for causes close to your heart.
What’s happening with Facebook fundraising?
Facebook fundraising is not available any more across their platforms for any charities in the European Economic Area. This encompasses countries in the EU but also Iceland, Liechtenstein and Norway – so relevant to Ireland.
What this means for fundraisers and their supporters
People are not able to fundraise on Facebook on behalf of a charity and donate to that charity via Facebook. To donate, you’ll have to go directly to the website of the charity and do it like that instead. You can also donate to a plethora of charities directly on GoFundMe – there’s a range of charity pages already started by kindhearted fundraisers that you can browse and donate to.
How to donate to charity online without Facebook
There are still several easy, fast and safe ways to donate to charity online without Facebook, however. Donating to charities or fundraising via GoFundMe is a simple solution now that Facebook fundraising is going. It’s easy to set up a GoFundMe page for a charity if you’d like to fundraise yourself, or there are a range of pages set up for charities supporting everything from mountain rescue to rescue dogs that you can contribute to. Many fundraisers also share their GoFundMe pages to social media too, so keep an eye out. To donate directly to charities you can also do so by visiting their website. There’s a blog post on how you can donate to charities online to give you more inspiration on this, too.
GoFundMe’s Meta integration
GoFundMe has an integration with Meta, Facebook and Instagram’s parent company, allowing for seamless social sharing. The new features are designed to make social sharing easier for fundraising organisers and donors to amplify their impact, and help improve donation experiences.
For charities to leverage the new enhancements, they will need the following
- A Facebook business page
- A professional Instagram account, linked to your FB page
- To be enrolled in Facebook’s fundraising tools
For any questions about the enrollment process email iecharities@gofundme.com.
GoFundMe also has integrations with GivePanel and Social Sync which will allow charities to supercharge their charity challenge fundraising on our platform.
Fundraise for charity
If you want to fundraise for charity, it couldn’t be easier to set up a fund on GoFundMe to do this. If you set up a charity fundraiser on our platform, all the donations go directly to the charity so there isn’t any logistics involved in terms of it going to your own bank account. It’s a safe, fast and reliable way to raise money for that good cause. And you can share your GoFundMe on Facebook!
1. Choose the charity you want to raise money for
As mentioned before, setting up a charity fundraiser on GoFundMe is an easy process. When you’ve chosen the good cause you want to raise money for, simply start your charity fundraiser and select the charity you wish to support. Donations are sent to registered charities so there’s no need to set up withdrawals. If you’re looking for inspiration on which charity to choose, have a look at the best charities to fundraise for here.
2. Set up your fundraising page
Starting a fundraiser couldn’t be easier. Think about a concise but catchy title for your page, engaging pictures or video and then write your fundraiser story – letting people know why you’re fundraising for this good cause. Then hit go! And remember to thank your donors and post updates, which is easy to do from your GoFundMe account.
Share your fundraising page
Now you’re ready to go and get fundraising – shout about what you’re doing! Sharing your page on social media helps to drum up awareness and support; remember to re-share each time there’s a significant update or you hit a milestone figure. Share with colleagues, friends, parents at your child’s school, classmates, anyone who might want to contribute and spread the word. You can even print out QR codes and put up posters in real life, too. All of the donations go directly to the charity on a GoFundMe charity fundraiser so that takes a task off your mind on how to get donations there.
Flexible ways to support charitable causes
Now you’re good to go – get fundraising! Even though Facebook is shutting their fundraising tools, you can still use GoFundMe as a fast and reliable way to raise money. You can even fundraise on your birthday instead of asking for gifts. Remember to say thank you and keep sharing your journey.