How to collect online donations without Facebook fundraising
In 2024, one of the biggest platforms for crowdfunding – Facebook Fundraising – announced it was ending charity donations.
There are many other ways you can collect donations and we have some guidance about the best way to go about this. We also have guidance about working with GoFundMe’s Meta integration to take donations via Facebook.
How to replace Facebook fundraising
Facebook ended its charity donations tools this year.
You can, however, urge people to donate on your website.
Details of how to do so are:
- Go to your Page settings.
- Select the Action button.
- Choose Learn More.
- Add the link to your website.
How to fundraise now these changes have taken effect
If you’re concerned about what these changes mean for you, there’s still ways you can continue to raise money.
1. Redirect donors to your charity website
Charities will still be able to receive donations directly through their website, but other people will no longer be able to fundraise on their behalf on Facebook any more.
If you currently have the Donate button at the top of your Facebook Page, you can change it to send people directly to your website.
2. Start charity fundraising on GoFundMe
You can raise funds on GoFundMe’s charity fundraising platform.
It couldn’t be easier to collect online donations doing this and you can easily redirect your previous donors.
You can access features that help you build a thriving community around your charity.
There are no fees for charities to sign up to GoFundMe and access their data.
All donations to charities on the platform are subject to standard payment processing fees of 1.9% per donation. Equally our Meta integration means fundraisers share seamlessly to Facebook and Instagram. For more on our Meta integration, you can email iecharities@gofundme.com.
3. Encourage supporters to fundraise on your behalf
Supporters of your charity can fundraise on GoFundMe easily.
People who want to raise money for a certain charity can do so with ease on the platform and it’s a great way to encourage donations.
Charities receive donations directly, making the fundraising experience smooth.
The benefits of charity fundraising on GoFundMe
By raising money on GoFundMe, you can benefit from joining a global community that has worked to raise billions to support causes all over the world.
It’s easy to set-up on GoFundMe and there are helpful steps and tips along the way to help you have the most successful fundraising experience.
Contact our charity fundraising team for more information
If you would like detailed information about how GoFundMe can best help your charity, you can reach out to us on iecharities@gofundme.com .
We can provide more insight into how this will specifically work for you and how online fundraising can be done successfully on another platform.