4x4x48 Challenge in memory of Ziva Cohen

Jonathan Cohen is organizing this fundraiser to benefit Alzheimer's Disease Research Foundation.

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I'm raising money to benefit Alzheimer's Disease Research Foundation.

This weekend, I'm taking on the 4x4x48 Goggin's Challenge. The challenge consists of running 4 miles every 4 hours for 48 hours for a total of 48 miles. I'll be running twelve 4-mile increments in memory of my grandmother, Ziva Cohen.

My grandmother suffered from Alzheimer's, a form of dementia, for three years. I've now lost both my grandmothers to this disease. Cognitive decline is a scary thing.

I'm running to honor her legacy and raise funds to help get to the root cause of this disease.

I've set a goal of running an additional two miles at the end of the challenge to reach 50 miles, a milestone goal that is representative of pushing beyond the limits and boundaries we set for ourselves. It's all in our heads.

Can I do this?

"Your reasons to continue must be greater than your reasons to stop."

This isn't a fitness test. It's about resilience - something both my grandmothers demonstrated profoundly. I know that when it comes to resilience, the memories of my grandmothers serve as my inspiration. To endure, to give back, and to honor the lives of the people that impact us most is the strongest blessing I want to give.

I believe in getting to the root cause of issues. I believe in solving problems at their core. Right now there is no cure for this disease. Instead of contributing towards logistics, I felt a more profound meaning in donating towards research in hopes of one day curing Alzheimers.

I will be donating $100 following each run.

In everything bad there is something good. I'm hoping that through this challenge, we can raise money for a cause bigger than ourselves and support research towards eliminating this disease once and for all.

Thank you for your time and attention.

Love you Safta Ziva, this one is for you.

More information about Alzheimer's Disease Research Foundation: Their mission is to fund research with the highest probability of slowing, stopping or reversing Alzheimer's Disease

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