RIP Ella. Only 12 years old. Please help with costs xo
Donation protected
ELLA Catley-Crawford, a beautiful 12 year old daughter of our best friend and sister, Julie Crawford, tragically committed suicide.
Please Help Us Honor Our Niece, Ella's Memory.
We tragically lost our beloved 12-year-old niece & cousin, Ella. We are numb and broken, especially for our sister, Julie, who has lost her best friend, the love of her life, and her only child.
Ella was a bright and quirky 12-year-old who faced unimaginable challenges. Starting the year with an academic scholarship to a prestigious girls' school in Brisbane, her joy was short-lived. After just one term, she became the victim of a cruel catfishing scheme orchestrated by girls who preyed on her vulnerability. They shared her personal photos across social media, leading to bullying, isolation, and the start of a difficult mental health journey of trying to fit in.
SOCIAL MEDIA BULLYING IS REAL If you ask if we are angry—yes, we are. If you ask if we are sad—absolutely. And if you ask if the system let her down—it did. This catastrophic reality has changed our family’s history forever. Social media and online presence pose real dangers, and despite our efforts to keep our children safe, technology can become an addictive lifeline, especially when they feel isolated.
Tragically, Ella felt like she was the problem and, on October 27th, she took her own life.
In her final act of kindness, Ella was able to donate her organs through Donate Life, giving the gift of life to others —a testament to her compassionate spirit .
In this difficult time, we are reaching out to our community for help. We want to provide Ella with a dignified funeral and support her mother, Julie, who needs time off work to heal and seek therapy. No parent should have to plan their child's funeral, and we are asking for your kindness and generosity during this painful time. Every contribution will go directly to Ella’s funeral costs, and we will also donate 10% to suicide prevention initiatives to help others who may be struggling. No one should have to endure what Ella did, and we want to honor her memory by making a difference.
Thank you for considering supporting our family during this incredibly challenging time. Your kindness means the world to us.
Please share Ella's story to friends and family around the world by using this url:
Simon + Nat
Amy + Marty
Fundraising team: Fundraiser Team (1)
Julie Crawford
Organiser
Lota, QLD
Amy Rennick
Team member