Alas de Liona - Gravity of Gold Album Release

This is the follow up campaign to the previous crowdfund that didn’t quite reach its goal. Thank you to those of you who requested this one and still wanted to contribute. That’s so very generous and I greatly appreciate it!

Gravity of Gold is a full length album recorded at Post Electric Studio in Edinburgh, Scotland. It has been on my mind for about 5 years now and in September 2023 it finally came to be. It's a vibey, dark indie-pop reflection on dreams, memory, anxiety, delusion and transformation. I self-funded the first steps-- the whole thing is already mixed, mastered, and ready for release. However, there are still a few hurdles to navigate and that's where you come in, my friends. 

I am more proud of this album than anything I've done to date and I really want you to hear it, but in order to make that happen it will take a few crucial steps. As an indie musician I am acting as my own record label (which I call Deli Owner Records). That means I need to fund the release myself and there are a few big expenses. Album artwork, promo, merch, and everything that goes into both a physical and digital album release can really add up. The visual artwork is so important and I'm working with some tremendously talented artists, graphic designers, and photographers to bring the mood of the songs to life. 

The most important part is getting the music out into the world, and without good marketing it just won't reach the ears of folks who might want to hear it. Also, this project could give my whole music career a big boost, ensuring that I can do more gigs and festivals, put out more content and merch, and record more music moving forward. 

I've already self-funded and completed the recording in full. This campaign is just for the marketing, promo, and distribution portion.

I have put so much (both personally and financially) into the creation and recording of this album. The next phase is all about the release, promotion and marketing. Independent label services are a great choice for artists like me who’d like to stay independent but want all the benefits of being signed to a record label. It's essentially the modern music industry's alternative to the traditional label services including marketing, promotion, distribution, sync, sales, rights and analytics. They provide infrastructure, knowledge, tools and experience to give artists and labels more choices, transparency and freedom than most traditional record deals offer, but we have to pay all the costs for the services involved.

Engaging a prominent label services company brings their expertise in:

campaign project management, focussed & targeted digital/social marketing and advertising, skilled playlist submission services, UK national and regional radio promotion, international marketing, PR Publicist approaches to the best music and culture outlets, and submissions to TV and movie licensing opportunities. We also have to take into account costs for Kickstarter deductions, legal fees for contract, vinyl, CD and merchandise production, artwork, photography, social media content creation, and lyric videos for single releases.