Bennd's Commitment to LA Fire Relief

Hi, I’m Heather Parkin, founder of Bennd. Our hearts are breaking for the countless families and individuals affected by the devastating LA fires. As members of this vibrant and resilient Los Angeles community, we feel called to help those grappling with unimaginable loss and destruction.

Through this fundraiser, we’re committing to supporting a new family, shelter, or firehouse every month, ensuring that the funds raised go directly to those in need, helping them recover and rebuild their lives. Along with the funds raised here, Bennd will also be donating $5 from every sale made in 2025 to further support these efforts.

This month, we’re focusing on the Adam Family, who have already endured immense hardship throughout 2024. Tragically, they lost their Pacific Palisades home, and Kristina lost her studio (the foundation of her business) in the fire. In addition, Kristina's husband, Alex, lost his job in August 2024; Alex currently has no income. Please help us in our efforts to help this family build back their lives.

We’re reaching out to you—our incredible community—to help spread love, hope, and relief. Every contribution, big or small, makes a difference. If you know of a family or shelter in urgent need, please DM us so we can include them in our efforts.

To everyone impacted by this disaster, please know you are in our thoughts and prayers. We’re sending you all the love, light, and protection we can during this challenging time. Together, we can make a difference.

With gratitude,

Heather