The Bold is Beautiful Project

 

 

 

At Benefit Cosmetics, we believe that when a woman feels confident & strong, that's when they are their most beautiful. 

 

In 2015 we decided to reach beyond the beauty counter and launched the Bold Is Beautiful Project. This is our philanthropy program designed to impact MEANINGFUL CHANGE in the lives of women and girls. In 6 short years we have raised over $21M globally!

 

During the month of August, the funds raised are donated to our local charity partners who are doing the critical work of empowering women and girls.

 

 

 

 

So how can you be a part of the change? 

1. Donate directly here OR

2. Book a brow wax at any of our local Benefit Brow Bars.

 

You have the power to change lives so be part of that change today. Help us reach our goal this year of $1M, so be BOLD and use your voice to uplift others!

 

 

 

 

*$5 of every Benefit brow wax service sold in the US during August 2021 at Benefit Boutiques, Benefit BrowBars in Macy’s, and Ulta, and 100% of the proceeds collected through GoFundMe donations on https://www.gofundme.com/f/bold-is-beautiful-2021 will be donated to the following nonprofit corporations recognized as exempt from federal income taxation under Section 501(c)(3) of the Internal Revenue Code: [Girls Inc., 120 Wall Street, New York, NY 10005 (212) [phone redacted]; Dress for Success, 32 East 31st St. 7th Floor, New York, NY 10016, (646) [phone redacted]; Step Up Women’s Network, 510 South Hewitt St. #111, Los Angeles, CA 90013, (213) [phone redacted]; The Princess Project, P.O. Box 320220, San Francisco, CA 94132 (917) [phone redacted]; Planned Parenthood Federation of America, 123 William Street, New York, NY 10038 (212) [phone redacted]]. Benefit Cosmetics LLC to determine the donation distribution among the aforementioned nonprofit corporations.