Help Us Fund SofA's Art Alley Mural!

We are raising money to support a diverse group of Sonoma County artists in creating an eye-catching, whimsical outdoor mural that expresses the energy and creativity of Santa Rosa’s SOFA Arts District neighborhood.

The mural will be painted on a 108-foot wall bordering Art Alley, a public pedestrian and vehicle thoroughfare in the neighborhood. The design concept is that of an outdoor art gallery featuring painted people and colorful sofas reminiscent of SOFA’s beloved Winterblast Parade.

The organizers of the project have applied for and received a grant from the City of Santa Rosa as

well as matching funds from a variety of sources. However, additional funds exceeding $5,000 are

still needed. Donations to this GoFundMe campaign will go toward paint, art supplies, permitting

expenses, and signage. The organizers plan to install the mural in late August and host an on-site

public celebration in early September 2024.

This project has partnered with Santa Rosa Urban Arts Partnership (SRUAP), who are creating

vibrant and transformative experiences through community engagement in the arts. The goal is to

turn our city inside out, putting people on the streets, in the parks, and to encourage all of us to be

active participants in our community. Each year SRUAP organizes Winterblast, the SOFA

neighborhood’s signature holiday arts festival.

About SOFA:

You’ll find the SOFA District wedged between US-101 and CA-12, just south of Julliard Park. In

addition to over 25 artist studios, you’ll find galleries, cafes, a theater, and unique retail shops.