Brad Holland

Both Palm Desert Cyclery and Toscana Country Club are joining together as employers of Brad Holland to help support him. Brad is currently in intensive care after being hit on a bike by a truck on February 13th in the Coachella Valley. His injuries are critical. Brad has a multifaceted knowledge of the world of bikes and has athleticism and zest for life. His caring, compassionate way always shines through. He has spent countless hours helping others adopt a love for cycling. His time on the sales floor selling bikes or leading rides has inspired others. Brad was also a caretaker for his mother. His family will need our support and we ask to come together for Brad and all his family members.