Help Us Preserve the Beigel Shop's Legacy and Reopening

We're thrilled to announce the reopening of our beloved family's Beigel Shop on Wednesday, June 26 2024! For over a century, Brick Lane's Beigel Shop has been more than just a bakery—it's been a cultural landmark, a gathering place, and a source of warmth and tradition for generations. Led by siblings Aron, David, and Mazal, our family has poured heart and soul into this business, serving up not just beigels, but a sense of belonging to all who walk through our doors.

As we embark on this new chapter, the younger generation, including Aron's 22-year-old quadruplets and Mazal's three children, eagerly step up to continue the Beigel Shop's cherished legacy. However, we are mindful of the financial obstacles that lie ahead, from a doubled rent to necessary renovations and machinery upgrades.

It is for this reason that we’ve decided to launch this GoFundMe campaign to overcome these financial challenges and ensure the Beigel Shop remains a beloved part of East London's heritage. Your generous contributions will make a significant difference in our journey forward. Thank you for your support!

Our fundraising goal of £50,000 will enable us to address critical needs within the shop. These include:

• New Beigel Machine: A key part of production, our vintage beigel machine frequently breaks down, forcing our bakers to roll beigels by hand. This slows production and affects availability. With your support, a new machine will ensure a steady supply of fresh, delicious beigels, maintaining the quality and efficiency we strive for.

• Necessary Shop Repairs: Time has taken its toll on our shop's interior, and it needs some rejuvenation. From new floor and wall tiles, to a full repaint, along with many areas that need refreshing, we aim to restore the welcoming atmosphere that has been synonymous with our establishment.

• New Oven Replacement: Our trusty oven, nearing 20 years of service, is the backbone of our bakery. While it remains functional, a replacement is on our radar. If funds permit beyond our immediate needs, upgrading it would enhance efficiency and consistency, guaranteeing our customers continue to enjoy the same delicious treats that have been cherished for decades.

Exclusive Thank You Gift for Early Supporters:

While we realise it’s a small token, we want to say a big THANK YOU for your support and patronage. Therefore, we will be giving a complimentary exclusive Beigel Shop tote bag to the first 50 customers who donate £5 or more and then join us for a beigel.

Any contribution, whether large or small, will make a tangible difference in our ability to reopen our doors and continue serving our community. Together, we can preserve the spirit of Brick Lane and ensure that the Beigel Shop remains a cherished part of East London's heritage for years to come.

Thank you for your support and solidarity during this challenging time.

With heartfelt gratitude,

The Beigel Shop