Call To Action - The Diaspora - Kick-Start-Kenya-Football

A CALL TO ACTION - the Kenya Diaspora – To Lead and Kick Start Kenya Football Development; Transforming the Game, Empowering Communities, Nurturing Talent, and Driving Change!!

Official Partner

KickStartKenyaFootball in partnership with Kenya Diaspora Alliance (KDA) - Championing Issues

(from left to right) Musa Otieno (Captain), Dennis Oliech, Taiwo Leo Atieno, and Victor Wanyama training at Kasarani Stadium in preparation for the 2010 World Cup and AFCON qualifiers against Tunisia, Nigeria, and Mozambique in 2009.

All images (herein referred to as Figures 1 to 58) contained on this page are for illustrative purposes only.

1. Executive Summary – Grassroots Football in Kenya

1.1 What if football could change the future of an entire nation? In Kenya, football is more than just a sport; it is a powerful force for social change, community building, and national pride. Football also represents a business built on trust, confidence, and integrity—pillars essential to the success of any national sporting initiative. Yet, despite the passion and talent, Kenya has not demonstrated its full potential to be a key player in the global football community. The KickStartKenyaFootball campaign aims to change that perception and unlock the true potential of football in Kenya.

Illustration of Football business uniting all sectors of society in Kenya.

1.2 This initiative will raise $10 million through a seven milestone journey to build professional, state-of-the-art training centers for grassroots football. These facilities will not only showcase Kenya’s commitment to football globally, but also nurture young talent and provide refuge and opportunities for vulnerable groups, including orphans and domestic abuse survivors. Funds raised by the Kenya Diaspora will be held in an irrevocable trust and managed through a Special Purpose Vehicle (SPV) structure, governed independently by Members of the Kenya Diaspora (as explained further below), and will be used exclusively for football development projects in Kenya—building infrastructure, fostering talent, and empowering communities.

Illustration of Football empowering the Youth and Community in Kenya.

2. My Story

2.1 As the first Kenyan to play professional football in England, I’ve had the privilege of turning passion into purpose. But what I’ve learned on the pitch and off is that football isn’t just about goals; it’s about growth. During my time with the Harambee Stars, I saw the immense potential of Kenyan football. Our players, brimming with passion, showed promise, but the infrastructure and management simply didn’t match. Players were often short-changed, both in pay and opportunities. After retiring in 2015, I went back to Kenya to understand the bigger picture. While there was enthusiasm for change, what I found was a lack of vision to drive Kenyan football into the future.

Taiwo Atieno signing for Walsall Football Club in 2001 and becoming the first Kenyan to play professional football in the English Football League Ltd and FA Cup competitions.

Taiwo Atieno playing for United Soccer Leagues Team for Peurto Rico Islanders in 2007 and 2008 becoming the first Kenyan to play in the Concacaff Champions League competition.

Taiwo Atieno in 2009 with Harambee stars 2010 World Cup and AFCON qualifiers against Nigeria, Tunisia and Mozambique.

Taiwo Atieno in 2010 becomes the first Kenyan to play for Luton Town F.C.

Taiwo Atieno in 2012 playing for Torqauy United F.C. in League two finishing the season 3rd.

Strategic Plan

2.2 In 2018 and 2022, I presented strategic plans (press link) focused on building a sustainable future for Kenyan football by bringing in private investment (see my tv debate on which way football), not just to patch up the cracks, but to create world-class facilities that would stand the test of time (see my judicial review case on Migori United FC). The response was positive—everyone welcomed it (see Daily Nation article about my strategic plan), but a small few didn’t quite see the big picture. The lack of clear priorities and commercial savvy in leadership circles slowed progress. But that's where the KickStartKenyaFootball campaign comes in—a fresh start with a singular focus on transforming football into a real engine for growth and opportunity in Kenya for Kenyans both at home and in the diaspora.

Taiwo Atieno appointed KPL commercial director.

Football Kenya Federation strategic plan 2018 - 2023

2.3 What inspired me to do this? A major turning point for me was in 2009, when I met Joe Kadenge, a man who wasn’t just a legend but a living, breathing example of football’s power to inspire. Also, my father had passed away in the early part of 2009 and was unable to join me on my harambee stars journey but having Joe with me inspired me to continue. We formed a bond that carried through until his passing in 2019. Joe was a mentor, and his unwavering love for the game pushed me to keep fighting for change. He saw football as more than a sport—it was a tool for national development, and I promised him I’d do everything I could to make that vision a reality. This campaign, for me, is part of that promise to him and in honour of my late parents Bridge Mary Glaisher (English and Sicilian Arts and Drama teacher) and Moussa Alan Awounda (Luo, Kenyan worked in Sweden as professor in journalism).

Moussa Allan Awounda, Bridget Mary Glaisher, Joe Kadenge and Taiwo Leo Atieno.

2.4 Why now? Change isn’t comfortable, but it’s necessary. I have always believed that when life places a Goliath before us, it’s because God knows there’s a David within us. Each of us carries a unique gift, a calling that is ours alone. Just as David was called to fight the Philistine giant, others before him faced their own challenges: Moses confronted the king of Egypt, Joshua brought down the walls of Jericho, Elijah stood against 450 prophets of Baal, and Jesus endured the cross. Before conquering the giants outside, they first had to conquer the giants within—Moses struggled with self-doubt, Elijah faced deep depression, and even Jesus wrestled with distress and anguish. Just like many of you in the diaspora, my family faced its own Goliaths. My father, from Siaya, pulled himself up from poverty. My mother and father came from two very different worlds their determination to push past racial barriers made everything possible for me. Now, as a collective of Davids, we stand at the edge of a new chapter for Kenyan football. It's our time to face the Goliaths of mismanagement, lack of infrastructure, and outdated thinking—and prove that Kenya can compete on the global stage.

Illustration of David vs Goliath

Bridget Mary Glaisher, Moussa Alan Awounda & Taiwo Leo Atieno.

2.5 Personally, football has helped me overcome more than just sporting challenges. Growing up in the UK, I survived racial discrimination, domestic abuse by the hands of my mothers west African boyfriend and, at the age of 16 (see article), I lost my mother—my biggest supporter and co-survivor. Football became my sanctuary, my community, and my family. Now, it's our time to ensure the next generation of Kenyan kids—whether they’re on the field or in the stands—have the opportunity to find their sanctuary and rise above the obstacles in their lives.

Bridget Mary Glaisher and Taiwo Atieno aged 5 and 15.

2.6 Over the past 33 years, I’ve been privileged to play or be coached alongside football greats like Paul Merson, Edgar Davids, Ian Rush, McDonald Mariga, Victor Wanyama, and Dennis Oliech. This journey wasn’t just a matter of skill; it came at a high financial cost and years of commitment to first sign with a professional football club in the UK, secure my first professional contract, and ultimately build a career in the sport. The time and resources invested in reaching each milestone reveal the immense value attached to accessing the right networks in professional football. Today, these global connections—spanning the USA, EU, Asia, Africa, and the Middle East—represent a network invaluable to Kenya’s football future, providing access to strategic partnerships, resources, and knowledge crucial for driving local talent onto the world stage. Beyond that, its about advocating for business reforms to create a more transparent, accountable football system in Kenya. But this isn’t just about football—it’s about creating a commercially attractive ecosystem where integrity and innovation come first. With the help of the diaspora and local communities, we can build the infrastructure that our young talent deserves and create something truly transformative.

2.7 Here’s the thing—Kenya’s diaspora already plays a massive role in shaping Kenya's economy. Every year, you send home $4 billion to $4.5 billion in remittances, reshaping industries, improving livelihoods, and building communities. Now, it’s time to use that same power to transform football in Kenya—not just for the sake of the game, but to create opportunities for the next generation of sport leaders, sport entrepreneurs, and sport change-makers. With the right support, we can create a football culture that not only competes internationally but also nurtures talent, empowers communities, and changes lives.

Illustration of football and football business development in Kenya.

3. A Call to Action – Kenya Diaspora

3.1 The Kenyan diaspora, this is your moment. Together, we can do more than just talk about change—we can make it happen. Your contributions will KickStartKenyaFootball and build the football infrastructure our nation desperately needs. But more than that, they will create life-changing opportunities for our youth and empower vulnerable communities across Kenya.

Illustration of KickStartKenyaFootball uniting communities in Kenya.

3.2 This is about more than money—it’s about you. Whether you contribute financially, offer your expertise, volunteer, or spread the word, your involvement will make a difference. As part of the diaspora, you’ve overcome your own Goliaths, and now, you can be part of a collective of Davids turning dreams into reality for the next generation.

Illustration of KickStartKenyaFootball book of collective Davids efforts and contributions to leave a lasting legacy for many generations to come.

3.3 With the right structure we can build a football ecosystem that reflects our national pride and values, while creating real opportunities for our youth and communities to organize grassroots football. This will leave a legacy bigger than any one of us—one that inspires every young Kenyan to believe in their inner strength and potential.

Illustration of KickStartKenyaFootball ecosystem empowering youth in rural areas in Kenya.

3.4 Let’s show the world that when Kenyans unite, just like David, we can conquer any challenge, no matter its size. Let’s give the next generation the tools to rise, ensuring our collective efforts leave a lasting legacy for Kenya—built by Kenyans, powered by the diaspora, and energized by the youth.

Illustration of KickStartKenyaFootball giving Youth the spark to ignite and express their potential.

3.5 Join us in transforming football in Kenya. Your contributions will build vital infrastructure, create life-changing opportunities for youth, and empower vulnerable communities. Contributions will be used exclusively for football development projects. Beyond financial support, we invite the diaspora to volunteer, share expertise, or help spread the word. Together, we can implement and execute the right practices, corporate structures and governance to transform football into a unifying force that drives positive social change.

Illustration of KickStartKenyaFootball transforming the lives of young people in Kenya.

DID YOU KNOW?

Kenya's GDP in 2023 is estimated to be around $114 billion(see link to world bank article). With a strategic approach, football in Kenya has the potential to generate estimated revenues of $176 million to $308 million annually within the next 5-10 years. This would represent approximately 0.1% to 0.2% of Kenya's GDP, aligning Kenya with leading African football nations such as South Africa, Egypt, and Morocco, which have successfully leveraged their football industries to contribute significantly to their economies.

By focusing on expanding football infrastructure, developing local talent, and engaging the Kenyan diaspora, Kenya can harness the economic power of football, driving growth not only in the sport but also contributing meaningfully to national development—much like its counterparts in Africa’s football powerhouses. This would firmly position Kenya as a major player in African football, both in terms of competitive performance and financial impact.

Illustration of KickStartKenyaFootball economic impact on counties in Kenya.

4. The Strategic Plan – Kick Start Kenya Football - Milestone Budget Raising Plan Summary

4.1 The Kenyan Football Development Plan is an ambitious initiative aimed at raising $10 million through small donations within a 7 strategic milestones plan to elevate football in Kenya. As shown in the Competitive analysis illustration document below professional and grass roots football has the potential to contribute $176m to $308m to Kenya GDP. That works out to be 0.1% to 0.2% of Kenya GDP. Like David facing Goliath, our mission to take Kenyan football to global standards requires courage, strategy, and unwavering commitment. Each milestone represents a vital step in targeting key areas of development: infrastructure, talent, and community empowerment. The funds raised are more than just monetary contributions—they are symbols of Kenya's seriousness in building a strong foundation for football, youth development, and community progress. This is our collective journey to transform the game we love into a powerful tool for positive social change and national pride.

Competitive analysis Kenya Professional and Grass Roots Football Industry Potential contribution to Kenya GDP

Milestone Breakdown

4.2 Milestone 1: Initial Planning, Setup, Branding, Media Engagement, and Documentary – $832,000

a. KickStartKenyaFootball Tournament and Documentary Production: Like David standing before Goliath, the KickStartKenyaFootball annual tournament and documentary will serve as our rallying cry—showing the current state of Kenyan football, highlighting the urgency for change, and capturing personal stories from communities that have been touched by football. The tournament and documentary is critical for inspiring the Kenyan diaspora and global stakeholders to rally behind this cause, demonstrating that football can empower an entire nation.

b. Rebranding: Just as David needed focus, Kenyan football needs a new, refreshed identity. A rebranding initiative will establish a cohesive, professional image that reflects our vision of joining the global football community, attracting sponsors, and creating opportunities for local and international investment.

c. Setup and Governance: Establishing strong governance and structures is crucial for ensuring transparency and accountability. This phase will focus on building the core campaign team, setting up the governance framework, and launching our initial marketing efforts.

d. Stakeholder and Media Engagement: We must engage key stakeholders—especially the Kenyan diaspora and Kenyans at home—early on to build momentum and secure initial support. By connecting with these communities, we lay the foundation for long-term partnerships and collective action.

We need 4,160 Davids within the Kenya diaspora to contribute $200 each, helping us raise $832,000 for the first milestone. Together, we can demonstrate that Kenya is ready to rise and take its place on the global football stage.

Illustration of Milestone 1

4.3 Milestone 2: Infrastructure Development – National and Regional Headquarters – $2.0 million

e. National and Regional Grassroots Football Headquarters: Establishing a centralized hub with several regional hubs for grassroots football operations is essential to developing grassroots football. The new headquarters will symbolize our commitment to international standards, collaboration with key stakeholders and serve as the heart of grassroots football development in Kenya.

We call on 5,715 Davids within the Kenya diaspora to contribute $350 each, raising $2 million to create this vital infrastructure and bring structure and organization to Kenyan football.

Illustration of Milestone 2

4.4 Milestone 3: National and Regional Training Facilities – $6.4 million

f. World-Class National and Regional Training Facilities: David didn’t face Goliath unprepared, and neither will we. This milestone will fund the construction of a world-class national or regional training facilities for youth players and teams. In partnership with professional and amateur clubs the facilities will include training pitches, gymnasiums, medical centres, and accommodations for athletes, ensuring Kenya’s future football stars have access to top-tier resources.

We need 6,400 Davids within the Kenya diaspora to contribute $1,000 each to help us reach this $6.4 million goal. These facilities will be the cornerstone for Kenya’s football future.

Illustration of Milestone 3

4.5 Milestone 4: Stackable 5-a-side football pitches and Initial Development – $950,000

g. Stackable 5-a-side football pitches: Kenya deserves more pitches so more people can play and enjoy the beautiful game. reflects our ambition to compete on the world stage. This milestone will fund the planning and initial development of such a stadium, allowing us to host international matches and showcase our talent.

We call on 3,800 Davids within the Kenya diaspora to contribute $250 each, raising $950,000 to begin this significant project.

Illustration of Milestone 4

4.6 Milestone 5: Talent Development and Youth Empowerment – $950,000

h. Harambee Stars Youth Football Academy: Investing in our youth is critical. By developing youth academies and grassroots programs, we ensure that Kenya’s future football stars are nurtured and empowered. This is where the giants of tomorrow will be born.

We need 3,800 Davids within the Kenya diaspora to contribute $250 each to raise $950,000 and provide the resources our young players need to excel.

Illustration of Milestone 5

4.7 Milestone 6: Women’s Football Development – $950,000

i. Women’s Starlets Football Academy: Empowering Kenyan women to compete at the highest levels is a priority. This milestone will focus on building a dedicated football academy for women, ensuring female players receive the same opportunities as their male counterparts.

We call on 3,800 Davids within the Kenya diaspora to contribute $250 each, raising $950,000 to help develop women’s football and ensure that our commitment to the game is inclusive and far-reaching.

Illustration of Milestone 6

4.8 Milestone 7: Community and Modular Stadiums – $950,000

j. Restructure, Rebrand, and Reposition Fund: Football in Kenya has been heavily concentrated in Nairobi, but the future of the game lies in spreading it across more counties. This milestone will provide funding for the rebranding and restructuring of clubs, including building modular stadiums across the country, allowing football to thrive in grassroots communities.

We call on 3,800 Davids within the Kenya diaspora to contribute $250 each, raising $950,000 to bring world-class football facilities to communities across Kenya.

Illustration of Milestone 7

Citizens TV: Which Way Football Debate

Taiwo Atieno’s extensive football career and expertise bring immense value to the KickStartKenyaFootball initiative. His journey and achievements include:

In his current role with KickStartKenyaFootball, Taiwo’s unique blend of professional playing experience, international exposure, business acumen, and PFA membership empowers him to guide the initiative with insight and vision. His expertise is pivotal to building high-quality football facilities, creating career pathways, and fostering grassroots talent across Kenya. These assets are integral to KickStartKenyaFootball’s mission to reshape and elevate Kenyan football, positioning it as a cornerstone of national pride and economic opportunity.

DID YOU KNOW?

In 1945, Brazil faced its own Goliath: a shortage of full-sized 11-a-side football pitches. Yet, like David, they found a way to triumph. The solution? The creation of 5-a-side football, an innovative adaptation born from the need to maximize limited space in crowded urban areas. This smaller format not only accommodated their spatial constraints but also fostered a fast-paced, skill-centric style of play. What seemed like a challenge became a pivotal moment in Brazilian football history (see link to football in brazil wikipedia page), shaping a culture and identity that would soon dominate the world stage.

Kenya can draw inspiration from Brazil's story, using small-sided football to overcome its own challenges. By utilizing limited urban spaces effectively, we can nurture young talent, enhance technical skills, and build a vibrant, inclusive football culture that reflects our unique identity. Just as David’s precise aim allowed him to overcome Goliath, small-sided football can be our tool to cultivate the next generation of Kenyan footballers. The results speak for themselves—grassroots football in the United Kingdom generates £10 billion annually (approximately $12.5 billion USD or KES 1.4 trillion), with youth as the main benefactors.

In Kenya, small-sided football could serve as the foundation for our football future, providing opportunities, building skills, and fostering a sense of community. Much like David's victory, the key to success lies in how we adapt and innovate in the face of challenges.

Illustration of the impact Futsal could have on Kenya football.

5. Summary - Proposed Fund Structure for Transforming Football in Kenya

5.1 Transforming football in Kenya requires us to face challenges that may seem as formidable as Goliath. However, like David, we understand that with the right tools—transparency, efficiency, and accountability—we can overcome these obstacles and elevate Kenyan football to global standards. The foundation of our approach lies in the creation of an Irrevocable Football Development Trust (IFDT), which will hold 100% shares in aSpecial Purpose Vehicle (SPV) Limited Company. The SPV will be a company limited by guarantee, designed to manage the funds raised responsibly and transparently. Through this structure, every resource is allocated wisely, with real-time updates and procurement procedures made available to the public, ensuring that Kenyans are hired, trained, and employed in football and sports business—industries that are typically difficult to gain experience or employment.

Illustration of KickStartKenyaFootball structure.

5.2 Establishing an Irrevocable Football Development Trust: Much like David’s strategic approach, the IFDT will serve as the foundation of our mission, receiving, holding, and disbursing funds for football development. Being irrevocable, this Trust ensures that funds are permanently dedicated to their purpose—safeguarding resources ethically and transparently. The IFDT will ensure the SPV is prioritising local employment and skill-building, allowing Kenyans to help build their football/sports experience and employment in the football eco-system.

Illustration of KickStartKenyaFootball Irrevocable Football Development trust.

5.3 Trustees: The Trust will be governed by a board of trustees selected from the Kenyan diaspora and independent professionals with expertise in finance, law, football administration, and social responsibility. Much like David prepared for his battle, these trustees will ensure that the funds are used strategically and in alignment with our vision of sustainable change, adhering to global football standards.

Illustration of KickStartKenyaFootball board of trustees.

5.4 Purpose: The Trust’s mission is to manage donations and investments with full transparency, ensuring that the right projects receive the necessary support. Each initiative will align with the United Nations Sustainable Development Goals (SDGs), promoting local employment, reducing inequality, and fostering sustainable communities. Like David choosing the right stone for his sling, every dollar will be aimed at building a strong, professional football future for Kenya.

Illustration of KickStartKenyaFootball Sustainability Goals.

5.5 Creation of a Special Purpose Vehicle (SPV): Similar to David’s precise approach in selecting his tools, the Trust will set up the SPV to act as a project-focused entity designed to manage specific football development initiatives and employ Kenyans into various roles. Whether constructing new infrastructure or launching grassroots programs, the SPV will prioritise employing local talent and developing football-related skills in football business, coaching, football management, and development. The SPV, being limited by guarantee with shares held by the IFDT, ensures that all resources are devoted to fulfilling our mission and for sustainability for generations to come.

Illustration of KickStartKenyaFootball SPV.

5.6 Project Management: The SPV will oversee day-to-day operations, hire local Kenyan contractors, secure permits, and ensure the highest safety standards are met. By empowering local talent to face their own Goliaths, we’re not only building infrastructure but also fostering social and economic growth in Kenya.

Illustration of KickStartKenyaFootball Project Management and Employment plan.

5.7 Dedicated Accounts: Like David’s precision, each project under the SPV will have a dedicated account, ensuring that funds are used solely for their intended purpose. This prevents the mixing of funds and guarantees that every project receives the financial support it requires.

5.8 Reporting: The SPV will regularly report to the Trust, offering detailed updates on project progress, financial expenditures, and any challenges faced. These reports, made publicly available, will ensure transparency and accountability at every step.

5.9 Real-Time Transparency via Digital Platform: All financial transactions and project updates will be published in real-time on the official website. This platform will serve as a window into the journey, showing donors and stakeholders how each milestone is being met with precision, much like David’s careful, measured actions.

5.10 Real-Time Financial Updates: Donors and the public will have access to real-time financial updates, tracking how donations are allocated and spent. This level of transparency is key to maintaining trust and ensuring that every contribution helps Kenya rise to meet global football standards.

Illustration of KickStartKenyaFootball Accounting, Reporting and Real time updates.

5.11 Project Progress Reports: Regular updates on infrastructure projects, grassroots programs, and other initiatives will be published on the website. These reports will highlight the tangible impact of each contribution, showcasing local employment efforts, skill-building programs, and compliance with safety standards. Each report will reflect how, together, we are confronting and conquering our football challenges.

5.12 Ensuring Compliance and Accountability: Our structure adheres to strict compliance and governance standards, ensuring that all funds are managed in accordance with legal, ethical, and safety guidelines. Independent audits will be regularly conducted to ensure that we remain accountable and transparent throughout the journey.

5.13 Independent Audits: Just as David was deliberate in his actions, the Trust and SPV will commission independent audits to review financial transactions and project progress. These audits will be made publicly available, ensuring that every dollar raised is effectively used.

5.14 Compliance with Legal Standards: Our financial structure will comply with all relevant UK, US, Kenyan, and international laws. This includes tax compliance, adherence to anti-corruption policies, disclosure of potential or actual conflicts of interest to be reviewed and discussed for waiver or consent, and alignment with safety standards to protect workers and communities involved in the projects. Every step will be taken with precision and care, just as David approached his challenge.

Illustration of KickStartKenyaFootball Progress reports, audits and standards.

5.15 Long-Term Sustainability: Like David’s victory, which left a lasting legacy, our goal is to build a sustainable future for Kenyan football. The Trust and SPV will not only manage current projects but will also ensure that local employment, skill-building, and safety standards are part of a long-term strategy for continued football growth in Kenya.

5.16 Emphasizing Impact: Like David’s triumph, every contribution to this initiative will have a lasting impact. We will seek to match your donations with corporate partnerships, building a professional football environment that will nurture the next generation of Harambee Stars and Starlets. By contributing to this initiative, you are not just supporting football—you are helping young players across the country overcome their own Goliaths.

5.17 Long-Term Vision: This project is about more than just immediate challenges; it represents a long-term commitment to the future of Kenyan football. Your donations will establish professional infrastructure, governance reforms, and youth development programs that will stand the test of time. Like David, we aim beyond the immediate battle—toward a legacy that will elevate Kenya on the global stage and empower communities for generations to come.

Illustration of KickStartKenyaFootball Sustainability, impact and vision.

6. Impact of Football Development on Kenya

6.1 Just as David overcame Goliath, the development of football in Kenya has the potential to rise above significant challenges, delivering profound impacts across the nation. This initiative isn’t just about football—it’s about driving economic growth, fostering social unity, improving health, and supporting vulnerable groups such as orphans and survivors of domestic abuse. Football can be a powerful tool for transformation, much like David’s stone, which had the ability to create a ripple effect of change.

Economic Impact

6.2 Revenue Generation: Football in Kenya has the capacity to generate up to $100 million annually through sponsorships, media rights, ticket sales, and merchandising. This injection of revenue will boost the economy, just as David’s victory uplifted his people, showing that well-placed investments can create transformative results.

6.3 Tourism Boost: Hosting international matches and tournaments will attract sports tourists, increasing revenues for local businesses, hotels, and restaurants. Football has the potential to bring global attention to Kenya, much like David’s story reached far beyond his homeland.

6.4 Increased Investment: A developed football industry will draw both domestic and international investment, funding infrastructure, academies, and professional leagues. These investments will lay the foundations for a strong football future, akin to David’s strategic approach in his triumph.

6.5 Job Creation (Locally and for the Diaspora): Through this initiative, football will create thousands of jobs in Kenya across coaching, event management, hospitality, sports medicine, and media—benefitting not just local talent but also the Kenyan diaspora. We will also have a Kenya diaspora football scouting and talent search network. Football can be the stone that brings career opportunities, just as David’s action created monumental change for his community.

Illustration of KickStartKenyaFootball Tourism, investment and youth employment plan.

6.6 Local Businesses: Football events stimulate local economies, benefiting vendors, transport services, and small businesses. These ripple effects will benefit communities across the country, much like David’s victory strengthened the bonds of his nation.

6.7 Sports Merchandising: The demand for football merchandise such as jerseys and equipment will boost local manufacturing and retail businesses, creating new revenue streams and strengthening Kenya’s economy.

6.8 Contribution to GDP: With an estimated $100 million annual contribution, football will account for approximately 0.088% of Kenya's GDP. This demonstrates the impact of focused investments, just as David’s precision with his stone yielded significant outcomes.

Illustration of KickStartKenyaFootball Local business, merchandising and contribution to GDP plan.

Infrastructure Development

6.9 Stadiums and Facilities: Building modern stadiums, training centres, and modular football fields across counties will create long-term jobs and boost local economies. Just as David’s single stone reshaped his nation’s destiny, these facilities will reshape Kenya’s football landscape and future.

6.10 Sustainable Cities: Football infrastructure aligns with sustainable urban planning, creating community hubs that drive economic activity and foster development. These facilities can become the backbone of vibrant, inclusive cities.

Illustration of KickStartKenyaFootball stadium and facility plans.

Boosting Local Economies

6.11 Local Businesses: Increased traffic around football matches will stimulate local economies, supporting nearby vendors and transport services. Each game will serve as a catalyst for growth, energising local communities.

6.12 Sports Merchandising: Football’s growing popularity will open up new business opportunities for manufacturers and retailers, sparking an entire industry centred around sports products.

Illustration of KickStartKenyaFootball local business and merchandise plan.

Social Impact

6.13 Football can unite and empower Kenyan communities, creating a ripple effect of social cohesion, much like David’s triumph inspired unity. The development of football will foster pride, solidarity, and a shared sense of purpose.

6.14 Social Cohesion and National Pride: Football has the power to unite Kenyans across tribal, regional, and socio-economic divides. As Kenya’s football story gains global recognition, it will showcase the country’s culture, identity, and values on the world stage, fostering pride locally and abroad.

Illustration of KickStartKenyaFootball social impact and national pride plan.

Youth Empowerment

6.15 Opportunities for Young People: Football can serve as a pathway for youth, especially orphans and survivors of abuse, providing them with scholarships, leadership skills, and career opportunities. Football, like David’s stone, can help them overcome their personal challenges and inspire them to rise above adversity.

6.16 Reducing Crime: Football engages young people in structured, positive activities, diverting them from crime and providing an outlet for their energy and ambition.

6.17 Education and Mentorship: Football academies will not only provide sports training but also offer education and life skills, helping youth grow holistically, just as David prepared himself for his challenge.

Illustration of KickStartKenyaFootball football business academy, skills based education and networking plan.

Illustration of KickStartKenyaFootball youth empowerment plan.

Gender Equality

6.18 Empowering Women and Girls: By developing women’s football, we challenge traditional gender roles and empower women to succeed in leadership and competition. This mirrors David’s courage to break societal norms, empowering the next generation of Kenyan women.

6.19 Increased Participation: Encouraging more women and girls to participate in football will create a more inclusive society, where every voice is heard, and every individual has the opportunity to thrive.

Illustration of KickStartKenyaFootball women's football and empowerment plan.

Supporting Vulnerable Communities

6.20 Refuge for Orphans and Domestic Abuse Survivors: Football can offer safe spaces, support, and opportunities for orphans and domestic abuse survivors. Just as David found strength in his vulnerability, football can empower individuals to reclaim their futures.

6.21 Inclusive Programs: Football will provide inclusive programs for vulnerable groups like orphans and survivors, giving them opportunities for healing, growth, and empowerment. It will be the unifying force that helps individuals build resilience and success.

Illustration of KickStartKenyaFootball Refuge for Orphans and Domestic Abuse Survivors plan.

Health Impact

6.22 Football can enhance the physical and mental health of Kenyans, much like David’s courage gave him the strength to face adversity.

Physical Health

6.23 Promoting Active Lifestyles: Football encourages physical activity, combating sedentary lifestyles and reducing the risk of chronic diseases. Just as David stayed active for his challenge, football promotes lifelong health and fitness.

6.24 Youth Development: Football fosters healthy habits in young people, preparing them for the challenges of life with strength and confidence.

6.25 Infrastructure for Health: Building multi-sport centres and football fields will provide communities with the resources needed to engage in regular exercise, contributing to improved public health.

Illustration of KickStartKenyaFootball Physical Health plans.

Mental Health

6.26 Combatting Depression and Anxiety: Football gives individuals a sense of purpose and belonging, helping to reduce depression and anxiety. Like David, those facing personal battles can find strength through football, emerging stronger.

6.27 Mental Health Programs: Football academies will offer mental health services, including counselling, sports psychology, and wellness programs, helping young players develop emotional resilience on and off the pitch.

6.28 Stress Relief: Football serves as a natural stress reliever, promoting emotional well-being, just as David’s calm allowed him to confront his Goliath.

Illustration of KickStartKenyaFootball Mental Health plans.

Community Health Benefits

6.29 Public Health Campaigns: Football events can be platforms for public health campaigns, raising awareness of issues such as HIV/AIDS prevention, substance abuse, and healthy living.

6.30 Social Connectedness: Community football fosters social connections, vital for maintaining mental and emotional health. Just as David’s victory brought his community closer, football will strengthen social bonds across Kenya.

Illustration of KickStartKenyaFootball Green space and community plans.

Long-Term Impact

6.31 Legacy Building: This initiative is not just about the present—it’s about creating a lasting legacy for Kenyan football. Like David’s story, which continues to inspire generations, the professionalisation of Kenyan football will provide opportunities for the future, leaving an indelible mark on Kenya’s place in the world.

6.32 Sustainable Development: Football development in Kenya aligns with the United Nations Sustainable Development Goals (SDGs), promoting sustainable communities, economic growth, and long-term prosperity. By strategically developing football in Kenya, we can drive economic growth, enhance social cohesion, improve public health, and create a brighter future for vulnerable groups. Much like David’s victory against Goliath, football in Kenya can overcome its challenges and emerge as a transformative force for good, offering opportunities for the country and the diaspora.

Illustration of KickStartKenyaFootball Legacy plans.

7. Summary

7.1 Implementing these initiatives in Kenya is our moment to overcome our own Goliaths, paving the way for substantial economic and social benefits. Bold actions will allow us to significantly contribute to the development of Kenyan football, build international success, and unite our nation around this beautiful game. Just as David turned his challenge into a victory, so can we—by harnessing our passion and resources to elevate Kenya’s standing in the global football community.

7.2 This mission is deeply personal for me. My journey in football was far from easy. I grew up in the UK, mixed-race in a small Kenyan population, raised in a single-parent household, and orphaned at 16. I survived domestic abuse and had to overcome emotional scars to succeed in football and life. Statistically, my chances of becoming a professional footballer were minuscule—about 1 in 580 million. Yet, I beat those odds. This proves that no challenge is insurmountable with God and collective belief.

7.3 That’s why I believe Kenya can rise. The development of football in Kenya is not a distant dream. With proper structure, governance, infrastructure investment, and engagement from the diaspora and private sector, we can build an industry that contributes significantly to our economy and places Kenya on the global football stage. Just as I overcame my personal struggles, Kenya can overcome the barriers it faces, generating the projected revenues and global recognition within the next 5-10 years.

Illustration of KickStartKenyaFootball development plans.

7.4 Through our nonprofit structure—combining the Football Development Trust and Special Purpose Vehicle (SPV)—we ensure that every dollar raised and every bit of revenue generated is aimed at transforming Kenyan football. All revenues will be reinvested into the game, empowering the next generation of players. Real-time updates will foster trust and transparency, encouraging more contributions and greater community involvement. Together, we can prove that Kenya is ready to rise.

7.5 With the support of the Kenyan diaspora and this robust financial structure, we can kick start kenya football and create lasting change for young Kenyans. Like David, whose single act changed history, we have the power to make an impact that resonates for generations. This mission will provide employment opportunities, build skills, and raise safety standards for all involved. Now is our time to come together, build a football vehicle that will carry us forward, and position Kenya where it belongs: among the global football community. If I can rise against all odds, Kenya can too, using football as a catalyst for economic and social growth.

Illustration of KickStartKenyaFootball development plans.

Guarantees for success 

Clear Objectives and Planning

1. Success is driven by having clear objectives and a well-structured plan, ensuring that we stay aligned with our goals at every stage.

Experienced Team

2. The KickStartKenyaFootball team will comprise of Kenyans in the diaspora, other experts in football and local Kenyans to bring significant experience and expertise to the project, which greatly increases the likelihood of achieving our targets.

Risk Management

3. We will have a proactive risk management strategy in place, identifying potential challenges early and developing solutions to mitigate them.

Proven Track Record

4. We will hire Kenyans, Experts and Contractors who have successfully executed similar projects before, using the same approach and methodology that we are confident will lead to success here as well.

Stakeholder Involvement 

5. By ensuring active involvement and regular communication with all stakeholders, we can address concerns quickly and maintain momentum toward our objectives.

Adaptability

6. Our approach will be adaptable, allowing us to respond effectively to unforeseen changes, ensuring that we stay on course toward success.

Performance Metrics

7. We will be tracking key performance metrics throughout the projects, which will also be available to see via the documentary, to ensure we are meeting milestones and staying on target.

Taiwo Leo Atieno, commercial director and manager of Kick-Start-Kenya-Football & thee Davids collective 

Illustration of KickStartKenyaFootball Success strategy.

Official Partner

Kenya Diaspora Alliance (KDA) - Championing Issues on behalf of Kenyans Globally (see web site)

-END-

See below Schedules A, B, C and D

Socials

Social media & web sites - KickStartKenyaFootball

Socials media & web sites - Taiwo Leo Atieno

Click here for contact information (for volunteers, CV's and other media or partnership enquiries)

Schedule A - Our commitments

Statement of Intention: KickStartKenyaFootball Campaign

At KickStartKenyaFootball, we are committed to more than just the sport—we are dedicated to creating lasting opportunities, strengthening communities, and shaping a brighter future for Kenya through football. Our vision is clear: to elevate football in Kenya by developing essential infrastructure, nurturing homegrown talent, and opening doors for youth across the nation.

In collaboration with the Kenya Diaspora Alliance, this initiative aims to revolutionise the game while also paving the way for career growth in football business, player agency, sports law, administration, fitness, nutrition, health, and coaching. By building a sustainable football ecosystem, we are offering young people, professionals, and investors the chance to play an active role in Kenya’s football transformation—both on and off the field.

Our Commitments:

Career Growth and Learning

We are dedicated to providing diverse career paths within the football and sports industry. Through education and hands-on experience, we aim to equip future leaders with the skills and knowledge needed to thrive in football business and beyond.

Diversity, Equity, and Inclusion (DEI)

We are devoted to creating an inclusive football ecosystem where opportunities are accessible to all. By partnering with the diaspora and local communities, we strive to break down barriers and ensure equal access to football for people of all backgrounds.

Environmental Sustainability

Our projects are aligned with sustainable development goals, integrating renewable energy, water management, and green spaces into football facilities. We are committed to reducing environmental impact and promoting sustainability throughout the game’s infrastructure.

Social Impact

We recognise football’s unique ability to unite and empower. Our focus is on supporting vulnerable groups, including orphans and survivors of domestic abuse, providing a platform for healing, growth, and social cohesion across Kenya.

Work-Life Balance

We believe in promoting holistic well-being for young people, combining physical health, fitness, and mental wellness in their journey. Our programs in nutrition and fitness ensure individuals stay energised, fit, and maintain a positive mindset on and off the pitch.

Our Mission:

With the right support and partnerships, we believe football can transform lives, uplift communities, and unite Kenya as a nation. Through this campaign, we will build grassroots pitches, develop world-class facilities, and create an inclusive, sustainable football ecosystem. Together with the Kenyan diaspora and local stakeholders, we are poised to lead Kenyan football into a new era of growth, success, and global competitiveness.

Join Us:

Our intention is clear—to empower the next generation of footballers, foster positive social change, and create a lasting legacy for Kenyan football. Together, we can do more than play the game—we can KickStart a movement that resonates for generations.

Illustration of KickStartKenyaFootball statement of intent.

Schedule B - About Kenya Diaspora

The estimates for Kenyan diaspora populations in the United States, United Kingdom, and European Union, as well as other countries with significant Kenyan populations. Also, remittances from the Kenyan diaspora are a significant source of foreign exchange and contribute to the Kenyan economy. According to the Central Bank of Kenya and other sources, Kenyans living abroad sent approximately $4 billion to $4.5 billion in remittances to Kenya in 2023.

a) United States:

• Population: Estimated at around 140,000 to 150,000.

• Working Population: A large majority are in the workforce, with many in healthcare, technology, and other professional fields.

• The U.S. is the largest source of remittances to Kenya, contributing around 60% of the total remittances.

• Estimated contribution: $2.4 billion annually.

b) United Kingdom:

• Population: Approximately 150,000 to 200,000 Kenyans live in the UK.

• Working Population: Many Kenyans in the UK work in healthcare (particularly nursing), education, and business sectors.

• The UK is another significant source of remittances, contributing around 10-15% of the total.

• Estimated contribution: $400 million to $600 million annually.

c) European Union:

• Population: Around 100,000 Kenyans spread across various EU countries. The largest populations are in Germany, the Netherlands, and Scandinavia.

• Working Population: Kenyans in the EU are employed in diverse fields, including healthcare, education, engineering, and entrepreneurship.

• The EU, including countries like Germany and the Netherlands, contributes about 8-10% of total remittances.

• Estimated contribution: $320 million to $400 million annually.

d) Canada:

• Population: About 35,000 to 50,000 Kenyans reside in Canada.

• Working Population: Kenyans in Canada are often employed in technology, healthcare, education, and business sectors.

• Canada’s contribution to remittances is smaller but still significant.

• Estimated contribution: $150 million to $200 million annually.

e) Australia:

• Population: Approximately 25,000 to 30,000 Kenyans live in Australia.

• Working Population: Many work in sectors like healthcare, IT, education, and trade.

• Remittances from Kenyans in Australia are more modest but still contribute.

• Estimated contribution: $100 million to $150 million annually.

f) Middle East (primarily UAE and Qatar):

• Population: Around 50,000 Kenyans, with a significant concentration in the UAE.

• Working Population: Many work in service industries, hospitality, construction, and other professional fields.

• Remittances from the Middle East, particularly from countries like the UAE, contribute significantly, especially from workers in the service and construction sectors.

• Estimated contribution: $200 million to $300 million annually.

Total Estimate:

Based on these regional estimates, Kenyans living abroad are sending approximately $4 billion to $4.5 billion annually back to Kenya. These funds are used to support families, education, healthcare, business investments, and community projects, playing a crucial role in the country's economy and social development.

Illustration of KickStartKenyaFootball diaspora football network plan.

Schedule C

AI Competitive Analysis shows the odds of a. Taiwo becoming a professional footballer -vs- b. Kenya developing its football industry within 5-10 years

a. Obstacles in Taiwo’s Journey (Including Domestic Abuse and Being Orphaned at 16):

• Small Population of Kenyans in the UK (0.036%)

• Few Kenyans in the 1980s UK limited exposure.

Likelihood: 0.036%

Being Mixed-Race (0.0036%)

• Added societal and racial challenges.

Likelihood: 0.0036%

• Single-Mother Household (0.00054%)

• Financial barriers.

Likelihood: 0.00054%

• Survivor of Domestic Abuse

Reduced chances by 20%.

Adjusted likelihood: 0.00000000216%

• Orphaned at 16: Emotional and financial strain reduced chances further. Adjusted likelihood: 0.00000000173%

• Chance of Becoming a Professional Footballer (0.01%): Youth player odds are low. Likelihood: 0.01%

• Talent, Dedication, and Opportunity: Talent could increase his chances 5x.

Final likelihood: 0.00000000865% (1 in 578 million)

-VS-

b. Challenges for Kenya Football Development:

• Governance & Leadership (30%): Key to investment. Likelihood: 30%

• Investment in Infrastructure (25%): Crucial for growth. Likelihood: 25%

• Diaspora & Private Sector Engagement (20%): Support from diaspora and private sector. Likelihood: 20%

• Digital & Media Engagement (15%): Platforms for revenue growth. Likelihood: 15%

• Fan Engagement (10%): Building a strong fan base. Likelihood: 10%

Conclusion:

a. Taiwo’s Journey:

The odds of Taiwo overcoming his obstacles—small population, mixed-race background, single-parent household, domestic abuse, and being orphaned—are 0.00000000865% (1 in 578 million), showcasing his resilience.

-VS-

b. Kenya Football Development:

Kenya has 75-90% odds of achieving football development, with projected revenues between $176M and $308M and team valuations of $80M to $300M in 5-10 years.

Final Conclusion:

Kenya’s football growth is far more achievable at 75-90% compared to Taiwo’s 0.00000000865% when he first started his football journey.

Illustration of Taiwo Atieno's journey vs Kenya's future football growth.

Information, References and Source links:

IMPORTANT NOTICE:

Please note, based on GoFundMe T&Cs, no perks or promotions are offered in exchange for any donations made to this GoFundMe page. All funds raised through the KickStartKenyaFootball campaign will be used exclusively for grassroots football development, youth and community empowerment across Kenya. This campaign is entirely independent and not connected to any political election activities, ensuring a clear focus on football development and social impact. The goal of KickStartKenyaFootball is to create sustainable football infrastructure, nurture young talent, and provide life-changing opportunities for youth and vulnerable communities. Once you have made a donation, please send an email to our official website for any enquiries or assistance with receipt of your donation. [email redacted]