Cherry Cycles On The Move
Donation protected
Cherry Cycles requests $12,900 to transition to the next phase. Funding will go towards covering the cost to pack, rent trucks, and move. The funding requested will also cover business planning and development to determine the best way to continue to support diversity in cycling.
Rent in Loring Park near downtown Minneapolis has increased substantially, necessitating that Cherry Cycles move. Having recently expanded the shop to offer a large variety of bikes, the sheer amount of work in front of Cherry Cycles is daunting. Renting large trucks will be advantageous to making fewer trips and coordinating movers. Seven shops have closed in the Twin Cities this year citing market and real estate trends affecting their ability to continue serving the public. With your help, this winter can be used to plan how to best continue the mission of equity in cycling into 2020.
See more in depth blog post on why the need to move and help crowd sourcing here
Contribution Perks:
$20
Magnet
$30
T-shirt/tank
Limited Edition
$40
3/4 Length Raglan Shirt
Limited Edition
$65
Hooded Sweatshirt
Limited Edition
$75
Off Season Tune
($40 Value. April, Sept-Dec 2020)
$125
Peak Season Tune
($75 Value. May - Aug 2020)
$150
1 Hour Fit
($75 Value. May-Aug 2020)
$300
Off Season Overhaul
$150 Value
(April, Sept-Dec 2020)
$400
3 Hour Fit
($225 Value. May-Aug 2020)
$500
Peak Season Overhaul
($300 Value. May - Aug 2020)
More than $500
Choice of Service and Limited Edition Shirt
These funds will benefit Cherry Cycles’ solo owner and mechanic Cali Jirsa.
Cali has wrenched for 15 years, volunteering at organizations such as The Grease Pit (Collective Member/Owner), Cycles for Change (President), and Bolder Options (Bike Mentor Fleet Mechanic & Educator). She has worked to create a safer space for bicyclists within the first and only woman owned shop in Minneapolis with a mission to make all folks welcome.
She works to provide space, material, and mechanical support to:
• Minneapolis College Bicycle Collective (a student run do-it-yourself bike repair shop)
• Grease Rag Ride and Wrench - Femme/trans/Women (FTW)
• Valkyrie Collective and Koochella (FTW race teams)
• For Us - FTW who are Black, Indigenous, People of Color
• Major Taylor Bicycling Club (an African American cycling club and team)
• Cycle Sisters (a North Minneapolis group for new female riders.)
Cali has certificates through United Bicycle Institute, SRAM Technical Institute, The Professional Bike Mechanic Association, and the Medicine of Cycling. She has taught community education at Macalester College and offered courses at Minneapolis College (Formerly MCTC). She has been recognized by the Cycling Museum of Minnesota, Pride Magazine, The City Pages, and The Star Tribune for her mission to provide community support to underserved and underrepresented individuals in cycling.
Transparency in Regards to Uses for Funding:
Since this period will be one of business clarification and discovery, the use of funding will be determined based on the how research and development progresses. At present, covering income during this period is critical but also having some funding to develop business skills is also crucial. Listed below are most likely uses for funding.
Estimated Moving Costs Out of and Into a New Space - $3,600:
• $200 truck rental
• $1000 for moving assistance
• $2,400 income during move: organizing move, packing, unpacking, and establishing a new space for bikes, frames, wheels, parts, and accessories equating to four week’s income at $15/hour
Business Planning and Development - $ 9,300
• $4,800 Income for 3 months income at $15/hour for 40 hours per week
(To cover expenses while searching for a bike shop until spring)
During this time Cali Jirsa will search for spaces, consider options, develop marketing, plan, and logistics for going forward, and write blog posts and newsletters.
$500 Business seminars and travel costs for the Chicago Area Bike Dealer Association Expo
$4,000 One of the Following or other Business Sustainability Opportunity:
-Minneapolis College Courses in Business, Accounting, and Marketing through Minneapolis College
-Bike Fit Courses to become certified and better provide bicycling experiences (Cali Jirsa has completed an introductory course and acquired medical education credits)
-United Bicycle Institute Frame building Course and Costs (Cali Jirsa has frame building equipment and has completed a 2 year apprenticeship but needs formal training. No female frame builders exist in Minneapolis)
Read about our shop and the Gofundme campaign here.
Rent in Loring Park near downtown Minneapolis has increased substantially, necessitating that Cherry Cycles move. Having recently expanded the shop to offer a large variety of bikes, the sheer amount of work in front of Cherry Cycles is daunting. Renting large trucks will be advantageous to making fewer trips and coordinating movers. Seven shops have closed in the Twin Cities this year citing market and real estate trends affecting their ability to continue serving the public. With your help, this winter can be used to plan how to best continue the mission of equity in cycling into 2020.
See more in depth blog post on why the need to move and help crowd sourcing here
Contribution Perks:
$20
Magnet
$30
T-shirt/tank
Limited Edition
$40
3/4 Length Raglan Shirt
Limited Edition
$65
Hooded Sweatshirt
Limited Edition
$75
Off Season Tune
($40 Value. April, Sept-Dec 2020)
$125
Peak Season Tune
($75 Value. May - Aug 2020)
$150
1 Hour Fit
($75 Value. May-Aug 2020)
$300
Off Season Overhaul
$150 Value
(April, Sept-Dec 2020)
$400
3 Hour Fit
($225 Value. May-Aug 2020)
$500
Peak Season Overhaul
($300 Value. May - Aug 2020)
More than $500
Choice of Service and Limited Edition Shirt
These funds will benefit Cherry Cycles’ solo owner and mechanic Cali Jirsa.
Cali has wrenched for 15 years, volunteering at organizations such as The Grease Pit (Collective Member/Owner), Cycles for Change (President), and Bolder Options (Bike Mentor Fleet Mechanic & Educator). She has worked to create a safer space for bicyclists within the first and only woman owned shop in Minneapolis with a mission to make all folks welcome.
She works to provide space, material, and mechanical support to:
• Minneapolis College Bicycle Collective (a student run do-it-yourself bike repair shop)
• Grease Rag Ride and Wrench - Femme/trans/Women (FTW)
• Valkyrie Collective and Koochella (FTW race teams)
• For Us - FTW who are Black, Indigenous, People of Color
• Major Taylor Bicycling Club (an African American cycling club and team)
• Cycle Sisters (a North Minneapolis group for new female riders.)
Cali has certificates through United Bicycle Institute, SRAM Technical Institute, The Professional Bike Mechanic Association, and the Medicine of Cycling. She has taught community education at Macalester College and offered courses at Minneapolis College (Formerly MCTC). She has been recognized by the Cycling Museum of Minnesota, Pride Magazine, The City Pages, and The Star Tribune for her mission to provide community support to underserved and underrepresented individuals in cycling.
Transparency in Regards to Uses for Funding:
Since this period will be one of business clarification and discovery, the use of funding will be determined based on the how research and development progresses. At present, covering income during this period is critical but also having some funding to develop business skills is also crucial. Listed below are most likely uses for funding.
Estimated Moving Costs Out of and Into a New Space - $3,600:
• $200 truck rental
• $1000 for moving assistance
• $2,400 income during move: organizing move, packing, unpacking, and establishing a new space for bikes, frames, wheels, parts, and accessories equating to four week’s income at $15/hour
Business Planning and Development - $ 9,300
• $4,800 Income for 3 months income at $15/hour for 40 hours per week
(To cover expenses while searching for a bike shop until spring)
During this time Cali Jirsa will search for spaces, consider options, develop marketing, plan, and logistics for going forward, and write blog posts and newsletters.
$500 Business seminars and travel costs for the Chicago Area Bike Dealer Association Expo
$4,000 One of the Following or other Business Sustainability Opportunity:
-Minneapolis College Courses in Business, Accounting, and Marketing through Minneapolis College
-Bike Fit Courses to become certified and better provide bicycling experiences (Cali Jirsa has completed an introductory course and acquired medical education credits)
-United Bicycle Institute Frame building Course and Costs (Cali Jirsa has frame building equipment and has completed a 2 year apprenticeship but needs formal training. No female frame builders exist in Minneapolis)
Read about our shop and the Gofundme campaign here.
Fundraising team (2)
Cali Jirsa
Organizer
Minneapolis, MN
Nate Barber
Team member