Convoy District Freeway Sign Fundraiser

 

The Convoy District, the heart of San Diego’s 433,000+ member Asian American and Pacific Islander (AAPI) community, needs your help to raise $30,000 to purchase and install six “Convoy Asian Cultural District” freeway signs along Interstate 805 North and South.

 

Background

In 2020, the Convoy District Partnership, a non-profit organization representing business owners, tenants and shoppers in San Diego’s Convoy District area, worked with San Diego City Councilmember Chris Cate and then-Assemblymember Todd Gloria to officially recognize Convoy as the “Convoy Pan Asian Cultural and Business Innovation District.” This official designation from the City of San Diego allowed the Partnership to work with the California Department of Transportation (Caltrans) to install “Convoy Asian Cultural District” freeway signs that direct drivers and visitors to the Convoy area.

 

Freeway signs are used to distinguish important historic, cultural and commercial districts. In San Diego, freeway signs identify Little Italy, the Gaslamp District, and Little Saigon, among others. San Diego freeways are used by millions of visitors and residents each year, and signage creates meaningful visibility and awareness of community places.

 

Installing freeway signs will help promote visitors and customers to Convoy businesses, which have experienced financial hardship through the COVID-19 pandemic. These signs will also foster new investment, entrepreneurship, and community events in Convoy, and help share and celebrate the rich diversity of the AAPI community with everyone!

It’s time we celebrate how special the Convoy District is to the AAPI community, and how it has become a cultural district for everyone in our region. Convoy is home to more than 350 AAPI-owned business establishments and for decades, it has been a gathering place for dozens of AAPI non-profit organizations, churches and community groups.

 

Together, let’s make history and give San Diego’s beloved Convoy District the recognition it deserves!

 

Please donate today and help us reach our goal! Our fundraising goal is $30,000 - this covers sign manufacturing costs, labor costs for installation, freeway/ramp closures, and supporting associated marketing, event and programmatic costs. Any funds raised beyond our target number will be used towards supporting our small businesses, creating special events for the community, and eventually even raise funds for a future Convoy District archway.

 

Our deadline for donations is Wednesday, June 15th! Please make a donation today and share our gofundme page on social media. We also ask that you help spread the word to encourage your friends and family members to make a donation as well!

With your help, we know we can be successful in reaching our fundraising goal. Once we reach our goal, we plan to have a sign installation ceremony in late summer 2022, with freeway sign installation to begin in late 2022.

 

Sponsorship Levels:

Benefits: Invitation to speak at and attend the Freeway Sign ribbon cutting ceremony, and featured logo and mention on the official Freeway Sign webpage, miniature freeway sign gift

 

Benefits: Invitation to attend the Freeway Sign ribbon cutting ceremony, and featured logo and mention on the official Freeway Sign webpage, miniature freeway sign gift

 

Benefits: Featured logo and mention on the official Freeway Sign webpage, miniature freeway sign gift

 

Benefits: Mention on the official Freeway Sign webpage

 

Other donation pledge amount: Proudly support this important community project! (No fundraiser rewards provided for this level)

 

You can make a difference by donating today to Convoy District Partnership Inc.