Formula for Change: Bring Real Formula Choice to US Families

It’s Time for Something Else!

American families deserve inclusivity—Else is redefining infant nutrition beyond dairy and soy.

For decades, American parents have had just two choices when it comes to infant formula: dairy or soy.

But what about the babies who can’t tolerate either?

What about the countless families left scrambling, searching, and stressing over what to feed their little ones—only to find that the system has failed them?

✅ Dairy and soy-based formulas contain allergenic proteins that cause a multitude of feeding issues that many infants struggle to take.

✅ Many traditional formulas use ultra-processed ingredients, fillers, and unhealthy additives that many families seek to avoid.

✅ Heavy metals, pesticides, growth hormones, and antibiotics? Yes, they’ve been found in some of the formulas that parents trust.

While parents have been forced to compromise on formula, the FDA has only painstakingly moved to enable new formulas into the market.

The FDA’s inaction – driven by a lack of modernized regulatory guidance - has driven away innovation and kept new formula options unavailable for American families.

Else Nutrition is leading a paradigm shift with the first-ever dairy-free, soy-free infant formula made from whole, real food ingredients—almonds, buckwheat, and tapioca.

It’s the only infant formula designed to match the gold standard of human milk benefits without using highly processed, synthetic ingredients.

But right now, outdated FDA regulations—designed to protect Big Pharma’s dominance, not families—stand in the way of real solutions.

We support Operatation Stork Speed, and strongly affirm our right to be a part of the initiative to find better, cleaner infant formulas for American babies.

Further, rhe FDA must update their regulatory guidance to ensure that new, transformational formulas may be able to enter the market…to match what’s available in other countries with similar standards to the United States.

The FDA has been stuck in the past, prioritizing corporate interests over the well-being of our children, despite mounting evidence that the current formula market is failing babies. All the while, families are desperate for new options!

We need ACTION from the FDA. We Need YOUR Voice!

If you believe no baby should suffer due to limited choices—then take action today.

Ask your Member of Congress: What are you doing to ensure

new infant formula options are available?

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Be a Part of the Movement: Pledge to Make This Happen!

Advocacy alone isn’t enough—we need funding to continue to push Washington D.C. to modernize its regulatory rules.

This would enable us to launch the clinical trials that will bring this life-changing formula to families across America, a formula already available for babies in other nations.

For too long, corporate lobbying has dictated infant formula options – and kept updates to modernize the FDA’s regulation at bay.

Now, it’s time for parents to take back the conversation.

Pledge today and help bring a real alternative to life:

✔️ $25 – Be a voice for choice! Help us spread awareness.

✔️ $50 – Support advocacy and drive our cause!

✔️ $100 – Champion real change!

Every pledge moves us one step closer to ensuring ALL babies have access to safe, nutritious formula.

#ItsTimeForSomethingElse #MoreOptionsForMoms #PlantBasedForBabies #operationstorkspeed

DISCLAIMERS

This grassroots lobbying effort is a statement of issue advocacy and does not require disclosure under the Lobbying Disclosure Act. This is not an electioneering statement and this message has not been coordinated with any political parties or candidates. This message is paid for by Else Nutrition and is intended for only a “restricted class” of stockholders and administrators of the company. Whereas this is an instance of grassroots lobbying, Else Nutrition’s engaged lobbying principals file disclosures required under the Lobbying Disclosure Act for direct lobbying services on behalf of the company.