Help us place a front-page ad in Apple Daily

Since the anti-ELAB movement started in June last year, the freedoms of Hongkongers have been drastically restricted. The arrests of media tycoon Jimmy Lai and pro-democracy activist Agnes Chow marked the most aggressive action yet since the National Security Law in Hong Kong is in place.

We, Hongkongers in ANZ, are obliged to show support, and we know many of our friends in ANZ feel the same way.

As such, we are asking you to help us crowdfund the cost for placing a front-page advertisement in Apple Daily to show our solidarity, and our support to freedoms of press and expression in this time of great need. This initiative is started by passionate Hongkonger Buzz and supported by NSW Hongkongers.

Below is the mock-up of the ad design. To show our support, we are going to do a virtual human chain in the ad. Simply take a photo of yourself holding hands with your loved ones, pets or even your favourite stuffed toy (in a COVID-safe manner) and send it to NSW Hongkongers via DM on Facebook , Instagram , Twitter  or Telegram  or email . Your photo will be showcased alongside the message “一群澳紐香港人同你地一齊撐落去 You’ve got friends Down Under!” in the ad.  

We have a 3-tiered fundraising goal for this project, and crowdfund from 16 Aug 2020 - 26 Aug 2020 23:59 AEST. Each tier will give us a better positioned ad in Apple Daily:
Bronze: Half Page Ad – HKD $30,000 (~AUD $6,000 including transaction fees)
Silver: Full Page Ad – HKD $60,000 (~AUD $12,000 including transaction fees)
Gold: Front Page Full Page Ad – HKD $180,000 (~AUD $36,000 including transaction fees)

Situation 1 - Fail to reach Bronze Level
Should we fail to achieve our Bronze level goal, we will use the funds we raise to place classified and/or “Lennon Wall” style ads in Apple Daily.

Situation 2 - Reaching Bronze Level but fail to reach Silver Level
Should we succeed in achieving our Bronze level goal but fail to reach Silver level, we will use the funds we raise to place one half page ad in Apple Daily and allocate all the remaining funds as follows:
- Below AUD $500 – further placement of classified and/or “Lennon Wall” style ads in Apple Daily
- Over AUD $500 – make an one-off donation to 10 pro-democracy independent media in Hong Kong:
1. Stand News
2. Hong Kong In-Media
3. HKGolden
4. Hong Kong Free Press 
5. SocRec 
6. Hong Kong Citizen News 
7. Cupid Producer 
8. FactWire 
9. USP United Social Press 
10. PSHK

Situation 3 - Reaching Silver Level but fail to reach Gold Level
Should we succeed in achieving our Silver level goal but fail to reach Gold level, we will use the funds we raise to place one full page ad in Apple Daily and allocate all the remaining funds as follows:
- Below AUD $500 – further placement of classified and/or “Lennon Wall” style ads in Apple Daily
- Over AUD $500 – make an one-off donation to 10 pro-democracy independent media in Hong Kong:

1. Stand News
2. Hong Kong In-Media
3. HKGolden
4. Hong Kong Free Press 
5. SocRec 
6. Hong Kong Citizen News 
7. Cupid Producer 
8. FactWire 
9. USP United Social Press 
10. PSHK

Situation 4 - Reaching Gold Level
Should we succeed in achieving our Gold level goal, we will use the funds we raise to place one full page front-page ad in Apple Daily and allocate all the remaining funds as follows:
- Below AUD $500 – further placement of classified and/or “Lennon Wall” style ads in Apple Daily
- Over AUD $500 – make an one-off donation to 10 pro-democracy independent media in Hong Kong:

1. Stand News
2. Hong Kong In-Media
3. HKGolden
4. Hong Kong Free Press 
5. SocRec 
6. Hong Kong Citizen News 
7. Cupid Producer 
8. FactWire 
9. USP United Social Press 
10. PSHK

We are very lucky that a professional accountant, Hin Hang Cheng, has volunteered to help us handle the funds. Cheng will be withdrawing the funds on behalf of the NSW Hongkongers team from this campaign to place the ad in Apple Daily. A spreadsheet detailing the expenses will be made public on NSW Hongkongers’ Facebook page afterwards.

Thank you for your support. Hongkongers, hang on and keep fighting!

自從去年6月反送中運動開始之後，香港人的自由便被大幅收窄。「壹傳媒」創辦人黎智英及前「香港眾志」成員周庭被捕，更是目前為止港區國安法實施後最嚴峻的一役。

我們作為身在澳紐的香港人，有責任向身在香港的手足們展示我們的支持。我們亦知道很多澳紐的朋友都有同感。

因此，我們希望大家和我們一起眾籌在《蘋果日報》下全版頭版廣告的費用，在這艱難的時刻以示我們與香港人同行的心，以及對新聞和言論自由的支持。這次活動沿於一位非常熱心的香港人巴斯，並由NSW Hongkongers協助籌辦。

以下為廣告設計的模擬圖。為了表示我們對香港人的支持，我們會把一條虛擬人鏈搬到紙上。只要把你和親友、寵物或毛公仔的拖手照(請自行斟酌武漢肺炎風險)，私訊到NSW Hongkongers的Facebook 、Instagram 、Twitter 或Telegram 或電郵 給我們；你的照片便會和我們這次活動的訊息——「一群澳紐香港人同你地一齊撐落去 You’ve got friends Down Under!」一同出現在廣告上。
我們會有三個級別的籌款目標，籌款期為2020年8月16日至8月26日晚上11時59分(悉尼時間)。每達到越高級的目標，廣告便能出現在《蘋果日報》的更佳位置：
銅：半版內頁廣告 – 港幣$30,000 (~澳幣$6,000連手續費)
銀：全版內頁廣告 – 港幣$60,000 (~澳幣$12,000連手續費)
金：全版頭版廣告 – 港幣$180,000 (~澳幣$36,000連手續費)

狀況1：無法達到銅級目標
如果我們無法達到銅級的目標，我們會用已籌得的款項在《蘋果日報》下分類或「連儂牆」廣告。

狀況2：達到銅級目標但未達銀級目標
如果我們成功達到級銅級目標但未達銀級目標，我們會《蘋果日報》下半版內頁廣告，其餘餘款以下列方式分配：
- 餘款少於澳幣$500 - 在《蘋果日報》下分類或「連儂牆」廣告
- 餘款多於澳幣$500 – 向其他10家支持民主的香港獨立媒體提供一次性的課金：

1. 立場新聞
2. 香港獨立媒體網
3. 高登新聞台
4. Hong Kong Free Press 
5. 社會記錄頻道
6. 眾新聞
7. 丘品新聞
8. 傳真社
9. 社媒
10. PSHK

狀況3：達到銀級目標但未達金級目標
如果我們成功達到級銀級目標但未達金級目標，我們會《蘋果日報》下一版內頁廣告，其餘餘款以下列方式分配：
- 餘款少於澳幣$500 - 在《蘋果日報》下分類或「連儂牆」廣告
- 餘款多於澳幣$500 – 向其他10家支持民主的香港獨立媒體提供一次性的課金：

1. 立場新聞
2. 香港獨立媒體網
3. 高登新聞台
4. Hong Kong Free Press 
5. 社會記錄頻道
6. 眾新聞
7. 丘品新聞
8. 傳真社
9. 社媒
10. PSHK

狀況4：達到金級目標
如果我們成功達到金級目標，我們會《蘋果日報》下一版頭版廣告，其餘餘款以下列方式分配：
- 餘款少於澳幣$500 - 在《蘋果日報》下分類或「連儂牆」廣告
- 餘款多於澳幣$500 – 向其他10家支持民主的香港獨立媒體提供一次性的課金：

1. 立場新聞
2. 香港獨立媒體網
3. 高登新聞台
4. Hong Kong Free Press 
5. 社會記錄頻道
6. 眾新聞
7. 丘品新聞
8. 傳真社
9. 社媒
10. PSHK

我們很幸運地有一位専業的會計師Hin Hang Cheng義務協助我們處理捐款。Cheng會代表NSW Hongkongers團隊領取這次計劃的款項以及在 《蘋 果日報》下廣告。有關這次計劃的所有開支將於活動完成後在NSW Hongkongers 的Facebook専頁內發佈。

謝謝大家的支持。香港人，頂住，繼續一齊撐落去！