"Fire Took It All—Help Rick, Effi, and their kiddos!

Help Rick, Effi, and Their Children Rebuild After the Eaton Wildfire

On January 8, the Eaton Wildfire tore through Altadena, California, leaving devastation in its wake. Among the many affected were Rick Georgeson, Effi Boniekerian, and their two children, whose lives were forever changed when their home was completely destroyed.

In a matter of moments, the Georgeson family lost not just their house but a lifetime of memories, cherished belongings, and the sense of security they worked so very hard to build. They escaped with only the clothes on their backs, and now they face the unimaginable challenge of starting over.

Rick and Effi have always been the kind of people who show up for others—whether it’s lending a helping hand to neighbors, volunteering in the community, or cheering on their kids’ school events. Now it’s our turn to show up for them.

We’re asking for your help to provide immediate relief for their family. Our ultimate goal is to support them in getting them back on their feet.

Every donation, no matter how small, will bring hope to Rick, Effi, and their children during this difficult time. If you’re unable to donate, please consider sharing this campaign with your network to help us spread the word.

Let’s rally together to give this incredible family the support they need to heal, and move forward.

Thank you for your kindness, generosity, and compassion.