Give a Kid a Quid
Give a Kid a Quid has been launched by The Scottish Sun to support charity Aberlour in its work to tackle child poverty in Scotland.
Terrifying stats show one in four kids are living in poverty, going without the most basic necessities - food, clothes and a warm place to sleep at night.
Since the pandemic hit, Aberlour has been inundated with pleas for help from families who are struggling - demand for cash from its Urgent Assistance Fund rocketed by 1000 per cent.
That's why it's more important than ever that we help.
If every Scottish Sun reader donated just £5, we could raise hundreds of thousands of pounds to help Aberlour give youngsters a chance to flourish and reach their full potential.