Greg Mason, SilverAssist CEO, Tackles ALZ in Strambecco Ride

Greg Mason, CEO of SilverAssist and the Strambecco's Ride to Fight Alzheimer's on October 21 through October 26.

Many of you know I’m a cycling nut and have been riding with a group of fellow nuts for going on 20 years. I won’t bore you with the name's origins, but we dub ourselves “Strambecco’s” and do annual US and European trips. We even have a namesake site & fledgling business: Strambecco.com. This year, we are riding the length of the Natchez Trace Parkway, which runs roughly from Natchez, Mississippi, to Nashville, Tennessee, at 444 miles, over six days of riding.

We are dedicating this year's ride to a charitable cause in the spirit of giving back and teaming up with Pedal for Alzheimer’s (https://pedalforalzheimers.org/) to raise funds for Alzheimer’s research, education, support, and care. With our aging population and increased life expectancy, Alzheimer’s is expected to nearly triple by 2050, leaving 13 million Americans battling this disease alongside caregivers and a strained healthcare system. Alzheimer’s is the 6th leading cause of death in the United States, and while there is no cure (yet!), there has been progress in medications to manage symptoms and slow its progression.

My Strambecco brothers have graciously agreed to support the effort, and we are seeking donations to support the cause and our effort. For several of us, we’ve been touched directly by the cruelty and harshness of the disease. I lost my grandfather and uncle to the disease, and for me, carrying the same gene marker comes with a higher incidence of contracting the disease, making this ride all the more personal. Although I didn’t start cycling as a preventative measure, the happy outcome is that the cardiovascular benefits of cycling act as strong preventative medicine.

Co-sponsoring the ride aside Strambecco.com will be the company I lead, SilverAssist (SilverAssist.com). SilverAssist’s mission is to support seniors throughout their transition to senior living. Our network of hundreds of advisors and Financial ConciergesⓇ nationwide, operating under Oasis Senior Advisors (Oasissenioradvisors.com) and ElderLife Financial (Elderlifefinancial.com), work closely with families and seniors suffering from dementia and/or Alzheimer’s who are struggling to maintain their independence and no longer able to live independently. I’m sure you can appreciate how challenging this is for seniors and families. Our compassionate advisors provide the counseling and resources to help families find the best solutions, making a meaningful difference in their lives.

I hope you’ll join me and the Strambeccos in our fight against Alzheimer’s. Your support is appreciated, whether through words of encouragement or donations.

Pedal for Alzheimer's, Ltd. is a tax-exempt public charity (federal tax ID #822320813). All contributions are tax-deductible to the extent allowable by law. No goods or services were provided in exchange for your generous financial donation.