Help Keep The Whip on the Air

#SmallBusinessRelief 

The Whip Radio station has the best listeners, supporters and advertisers in the world.

In 2024, the number of new listeners in Chicago, Downstate Illinois, Indiana and Wisconsin exploded giving The Whip our best numbers yet (over 82,000 unique listeners). Unfortunately, also in 2024 we lost our founder Lonesome Larry Williams to cancer and several high profile advertisers reneged on paying their advertising bills. But fortunately, our loyal advertisers and listeners stepped up and got us through the year for which we are eternally grateful.

NEW EXPENSES: The time has come for our seven year old Mac to be replaced with a new updated system that can handle upgraded software(s). Donations that we take in now will be used for a new Mac Mini and all the accessories, estimated $5,000 to $6,000.

GOOD NEWS: Our current streaming company, Fidelity Media in Champaign IL is absolutely fantastic and is the best we've had in the almost two decades that The Whip has streamed its audio.

ONGOING EXPENSES: Internet services including streaming, utilities, music licensing, Verizon cell phone service that includes hotspot internet connection, normal office expenses. As you probably already know being a music lover, music licensing rates are the highest they have ever been and continue to climb.

How do you replace Lonesome Larry as the voice of The Whip? Well, you don't. There is no way to replace him! So we've turned to several voiceover artists for our commercial and audio production needs. That's an additional expense.

Thank you for your consideration and your interest in The Whip at backlandradio.com. You are truly appreciated!