Help Rhetoric Coffee stay alive...

State of the Rhetoric Address - 2023: A Path to Resurgence

Since the inception of this humble coffee venture in 2015, my every creative and intellectual spark has been poured into its growth. There have been moments when we hovered on the cusp of soaring more incredible heights. The journey thus far has been one of perseverance and evolution. The last address from 2017 outlined our progress amidst challenges, showcasing our unwavering spirit; this one is slightly different.

These past twelve months, have etched themselves as the most arduous chapter of all. The trials have been profound, testing the very essence of my existence. Our beloved farmer's market cart was beset by misfortune twice. In a genuine attempt to aid a struggling loved one, I extended myself and the company to him. Still, the shadows of opioid addiction exacted a toll that jeopardized both his personal freedom and my business.

Amidst this turmoil, shifts within our core team unfolded, leaving me juggling numerous responsibilities. Managing a pop-up, overseeing weekend markets, and single-handedly undertaking roasting and production became my reality. Amidst these challenges, a personal crisis emerged as my mother's battle with cancer escalated to an advanced stage, culminating in hospice care. I dedicated countless days by her side during those final weeks, inadvertently impacting the business's operations.

After her passing, the formidable task of handling her affairs and rehoming her animals has absorbed my energy. The effort to stabilize both my life and the business has been monumental. Finances stand on shaky ground, and the company, once flourishing, now grapples with adversity. Contemplation has gripped me as I ponder the divergence between my passion and economic stability.

In my reflections, one thing is sure: I yearn to rejuvenate the company, steer it toward growth, and perpetuate the delight of delivering exceptional coffee to exceptional souls. But this dream necessitates your support. I am launching a GoFundMe campaign to rebuild the cart, secure my rent for the coming months, and chip away at my debts. Your contributions or even sharing the message can bring new life into our endeavor.

Should monetary constraints prevent direct assistance, know that your understanding is cherished. Non-monetary support is also invaluable. Volunteers who lend their time to pack coffee or assist in land restoration in Nevada County are welcome allies. Wholesale references and opportunities continue to be sought, and those who envision partnership, employment, or investment in our coffee odyssey are encouraged to reach out.

As we stand on the threshold of this crossroads, I invite you to be part of this resurgence. Let's write the next chapter of Rhetoric Coffee, a story defined by unwavering camaraderie, shared dreams, and relentless determination.

With gratitude and hope,

-James Parrish