Help Defend Elfbeads from Trademark Cancellation

We are Mila and Victor, the owners of Elfbeads, a small, family-run brand that has quietly grown into a world of handcrafted silver and glass beads, each one filled with meaning, beauty, and a touch of magic.

For years, we've poured love, energy, and our entire hearts into Elfbeads, building not just a brand, but a universe of beauty for people who feel it the way we do.

But now, something unexpected has happened.

A large corporation, E.L.F. Cosmetics, Inc., has filed a legal action to cancel our trademark, simply because our name includes the word "elf."

We're not a cosmetics company.

We don't compete with them.

We've peacefully existed in a completely different space - one built on artistry, emotion, and connection.

This feels like a mistake. But if their cancellation succeeds, it could take away more than just a name.

It could erase the brand we've built with love, and threaten the business that supports our family of five.

Why We Need Your Help

We'd rather be creating new collections, caring for our customers, and making the world a little more magical through our work.

Instead, we're facing a long and expensive legal battle.

To defend our trademark, we need to:

These legal services come at a high price, and for a small family business, it's incredibly hard to stand against a global corporation with unlimited resources.

We’ve poured years of love into Elfbeads. Now we’re fighting to keep it alive. Please help us protect what we've built - for all of us who believe in beauty, meaning, and magic.

How You Can Help

If you believe in independent brands…

If you believe small creators should have a voice…

If Elfbeads has ever brought you a smile, a spark, or a little piece of magic...

We believe in kindness.

We believe in art.

And we believe in the quiet strength of a community that protects what it loves.

From the bottom of our hearts,

Thank you.

With love,

Mila & Victor

Elfbeads