Hospitality Inbox
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This GoFundMe is to help seek funding for our business based in Barcelona, Spain. Below you can see our business plan.
The funds that we will get from here will be used to kickstart our business. We have secured our web domain already: hospitalityinbox.com
Funds will be used to:
- hire a freelance to build the website
- to subscribe to the tools we will need
- marketing efforts to expose the brand to businesses
- to have liquidity for the first few months of the business
Business plan
Business Name: Hospitality Inbox - Connect beyond the food and service
1. Executive Summary
Overview:
Hospitality is an email marketing agency dedicated to the hospitality industry. We will focus on helping restaurants, hotels, and cafes engage with customers through professionally crafted email marketing campaigns.
Our mission: empower hospitality businesses to connect with customers and grow their brands, regardless of their online presence.
Goals:
- Short-term: Build a client base of 10-15 hospitality businesses within the first six months.
- Long-term: Establish a reputation as a leader in hospitality-focused email marketing, eventually expanding across regions.
2. Company Description
Business Model:
We will operate with a subscription model with three tiers: Basic, Essential, and Pro. Each tier provides targeted email marketing services, including email creation, audience segmentation, and list management.
Core Values: Customer-centric, data-driven, and tailored for hospitality.
3. Market Analysis
Industry Overview: The hospitality industry increasingly relies on digital channels to attract and retain customers, yet many businesses lack an online presence. Email marketing provides a direct line to customers that’s cost-effective and high-impact.
Target Market:
- Primary: Small to medium-sized restaurants and cafes that lack the resources for in-house digital marketing.
- Secondary: Independent hotels or hospitality chains looking to establish or enhance email outreach.
Competitive Analysis: Few email marketing agencies specialize in hospitality, and even fewer offer solutions for businesses without a web presence. This niche will allows us to stand out by offering an adaptable service.
4. Service Description
- Basic Plan (€500/month):
Send 2 promotional emails per month.
Handle audience segmentation and list growth.
Feature clients in the weekly company newsletter if they lack a domain or social media.
- Essential Plan (€1,000/month):
Weekly personalized newsletters.
Comprehensive email list growth strategies.
- Pro Plan (Custom pricing):
Tailored email marketing solutions based on client needs, such as event-specific campaigns or high-volume email lists.
Additional Value:
A/B testing for optimal email performance.
Content creation for email templates, optimized for the hospitality industry.
5. Marketing & Sales Strategy
- Brand Awareness: Build a strong social media presence, particularly on Instagram, LinkedIn, and Facebook, to attract both subscribers and potential clients.
- Subscriber List Growth: Attract subscribers through content marketing, partnerships with influencers in the hospitality niche, and collaborations with local food and travel bloggers.
- Sales Strategy: Offer free consultations to onboard clients. Utilize testimonials and case studies as social proof. Use monthly client feedback to ensure continual improvement and encourage renewals.
6. Operational Plan
Tech Stack:
- Email Automation: Customer.io or similar for campaigns, segmentation, and A/B or even A/B/C testing.
- Customer Management: CRM tools like HubSpot or Zoho to track and manage client communications.
Workflow:
- Client Onboarding: Initial meeting, get to know the business, followed by campaign strategy planning and audience segmentation.
- Content Development: Create email copy and designs tailored to each client’s branding and objectives.
Team Structure:
- Founder (me): Marketing strategy and client management.
- Designer (we will use a freelance initially): logo and images creation.
7. Financial Plan
Revenue Streams:
- Basic Plan: €500/month per client.
- Essential Plan: €1,000/month per client.
- Pro Plan: Custom, expected at least €2,000/month per client.
Projected Revenue:
- Year 1: €60,000 - €100,000 (based on 10 clients across tiers).
- Year 2: €100,000 - €150,000 as client base grows.
Expenses:
- Start-up: Software subscriptions, initial marketing, freelance services.
- Monthly: CRM and email automation software, marketing spend.
Financial Goals:
- Break-even within the first year.
- Profit margin of at least 30% by end of year two or before.
Organizer
Joel Tiago Pereira Goncalves
Organizer
Barcelona, CT