Towards Change! Rethinking Representation in Ad

Make Exhibition from Towards Change!

【Inclusivity experts to gather and spark changes in advertising】

Towards Change breaks new ground, bringing together a diverse range of industry leaders for an unprecedented conversation. This first-of-its-kind speaker panel breaks traditional boundaries, featuring experts from creative agencies including McCann, WPP Kantar, BCW, Hashtag Ad Consulting, Representations Matter and Agency UK alongside specialists from academia and market research fields. This eclectic mix of stakeholders will engage in an open dialogue on contentious advertising practices covering gender, race, and meaningful representation.  

Our Mission

Our project aims to reconsider and challenge how stereotypes are portrayed in advertising using a civic engaging approach. Civic insights could transform the advertising landscape and bring about meaningful change by creating tangible alternative ideas!

"Towards Change", invites the civic community to creatively confront and transform the advertising industry. By collectively reimagining banned adverts, we foster an inclusive platform for diverse voices, breaking away from the advertising industry's exclusivity. This movement embodies the spirit of change through creativity, welcoming all to contribute to a more ethical advertising world.

What We're Doing

We've selected 20 controversial adverts for their problematic content to undergo a creative transformation. Through a series of workshops engaging the community and future creatives, we dissect these adverts, discuss their impacts, and collaboratively reimagine them to convey positive messages.

☆Creative workshops revolutionize advertising quality★

Original banned ad

Reimagined and twisted advertisings from civic workshop

Why it is important

Every day, we're bombarded with advertisements that, often subconsciously, propagate stereotypes and outdated societal norms. These portrayals can have a profound impact on our perceptions, behaviours, and the social fabric at large. Our project aims to challenge these narratives, providing alternative, stereotype-free adverts that reflect a more inclusive society.

What's On

The culmination of our efforts will be an exhibition showcasing both the original and reimagined adverts, offering a stark visual dialogue on the power of advertising for social change.

Exhibition Details

This exhibition is an educational journey that unravels the impact of stereotypes in advertising and celebrates the innovative solutions born from our workshops. Immerse yourself in a curated showcase of original and reimagined advertisements, highlighting the journey from controversial to inclusive messaging.

Speaker Session (18:00 - 19:00)

Speakers:

creative professionals

experts in marketing, advertising, and media

academic professors in gender and communications

Networking Event(19:00 - 20:00)

For Students at University of Bristol:

There will be a chance to hear from guest speakers and an opportunity to network with creative and media experts. If you are taking part in the University of Bristol PLUS Award, then this networking session will count as one of your careers and employability workshops!

Join us in championing creativity, social responsibility, and transformative civic participation with an exhibition that marks a pivotal moment in advertising.

How You Can Help

Your financial contributions will breathe life into this ambitious project, covering the costs of hosting the exhibition, organising the speaker session, and facilitating the networking event.

Our supporters

By supporting us, you're not just funding an event; you're investing in the future of ethical advertising and empowering a community committed to diversity and inclusion.

Whether you're seeking a career in the creative, communication, or media industries, a professional looking to explore innovative advertising solutions, or a civic-minded individual passionate about art and social issues, your support can make a significant difference.

Help us turn "Towards Change! Rethinking Representation in Advertising" from a vision into a reality. Together, we can inspire change and pave the way for a more inclusive and responsible advertising industry.

Our Team

Who are we? We are a Bristol based team consisting of international students and marketers, united by a shared passion for fostering a more inclusive world through advertising. Rooted in diverse backgrounds and cultures, our collective journey at the University of Bristol has been enriched by the guidance of esteemed academic professors, the supportive partnerships, and the collaborative spirit of various social sectors. Check out our website here to find out more!

Project Director

Hi, I'm Rika, I am project director to launch this to a more inclusive advertising world. I have launched this DE&I project with my scholarship-awarded ambitions friend of mine, aimed at generating alternative creative strategies for banned advertisements through civic engagement as the pivotal moment of my advertising career.

With a rich background in analyzing and consulting on over 100 global campaigns, my work at WPP group was a turning point, deepening my dedication to diversity and ethical advertising.

My journey doesn't stop in the corporate world; I'm equally passionate about educating the next generation. As a freelance lecturer and a voice in the academic sphere, I've shared my expertise internationally, fostering a community of over 5,000 on social media.

Let's embark on this journey together to reshape advertising. Make the exhibition real for a glimpse into the future of advertising, led by insights, ethics, and innovation.