Preserve Black Beverly Hills: Save Our Billboard

In the vibrant heart of Los Angeles, Black Beverly Hills stands not just as a brand but as a living testament to the resilience, creativity, and indomitable spirit of the Black community. Our journey has been one of triumph over adversity, a narrative that echoes the broader challenges faced by Black entrepreneurs in a relentless pursuit of recognition and identity.

Be a Part of Our History – Donate Now to Save Our Iconic Billboard!

Black Beverly Hills has been a labor of love, a journey marked by significant obstacles that have forged our path. Early in our pursuit, the City of Beverly Hills demanded the shutdown of our business, seizing all our merchandise. This attack, orchestrated by the mayor and four council members using taxpayers' money, forced us to pay substantial legal fees. Despite this setback, we persevered, transitioning from hustling on every block in Los Angeles to making waves in 10 stores and the fashion-forward streets of Japan.

Challenges persisted as we faced a lawsuit from the Beverly Hills hotel over a font crafted by the renowned Black architect Paul R. Williams, integral to our brand's identity. Navigating this legal dispute, we were compelled to change our logo, while this font is now adopted by numerous businesses without facing consequences. It's disheartening that institutions like the Beverly Hills hotel have opposed our use of the term "Beverly Hills" from the beginning. We contribute to high-end fashion designers while struggling to establish our identity.

This issue extends beyond our brand and reflects a broader challenge faced by the Black community. Many cultural communities across America have designated areas like Chinatown, Koreatown, and Little Tokyo, allowing them a space to call their own. Unfortunately, the African American community lacks a comparable space.

View Park-Windsor Hills, Baldwin Hills, and Ladera Heights, often referred to as the "Black Beverly Hills," hold unique cultural significance. The designation stands as the only cultural neighborhood explicitly named "Black" in the United States, emphasizing the pride and uniqueness of our community. The historical context, including struggles against racial covenants, adds depth to our distinction.

The Black Beverly Hills sign, born as an advertisement in the summer of 2019, evolved to grace three billboards across the city by 2020. Notably featured in numerous #1 hit movies and TV shows, these billboards symbolize our unique history, representing a designated "Black" area in a city where other nationalities have marked spaces.

However, the heart of our history, the original billboard at Slauson and Overhill, now faces a looming threat of removal. This not only challenges the continuation of our legacy but also poses a risk to the vital role these iconic billboards play in preserving our heritage. The potential absence of this significant symbol not only impacts our visibility but also hinders our mission of celebrating and safeguarding the enduring spirit of the African American community.

Where Your Donation Goes:

The funds raised will go directly towards covering the costs associated with securing the new billboard location, maintaining the expensive Slauson and La Brea location, and addressing any potential legal fees that may arise during this process. Your support ensures that every dollar contributes to the preservation of our cultural heritage and the continued celebration of Black history and achievement.

Thank you for being a part of our community and supporting the preservation of the "Black Beverly Hills" billboard!

Shop Black Beverly Hills

no contest, sweepstakes, giveaways, or promotions are offered in exchange for any donations made to your GoFundMe.

This Go Fund Me campaign was created by the owner of Black Beverly Hills Robert China Berry a native of View Park, CA. The donations will go directly to Black Beverly Hills to help maintain the new billboard and in order for us to get more permanent signage for the neighborhood.