Help Us Fight Unfair UK Harm Reduction Regulations

Why should I donate to the New Nicotine Alliance?

Sadly the UK is facing further restriction on products which support tobacco harm reduction.

The NNA is responding to public consultations and trying to make the voice of consumers heard. We are part of the “No Vape Tax” website which will be updated soon to cover the most recent legislation.

We need to make sure that the public and politicians have all the correct scientific information about tobacco harm reduction products.

The voice of the actual consumers needs to be louder.

For this we need your help to get our (and your) voices heard where it matters.

The NNA team are strongly supportive of tobacco harm reduction products, including vaping, nicotine pouches and other consumer products which help adults to switch from smoking to a safer way of using nicotine.

Our expenses include admin costs such as mailing systems, website costs and Insurance and this is why we are asking for contributions to help us keep acting on your behalf.

We are grateful for any contributions you can afford to make; we run on a very small budget and we make every penny count.

Tobacco Harm Reduction saves many lives and improves quality of life for many more. It really matters.

About Us

The New Nicotine Alliance (NNA) was founded in 2014.

Since then the founders, trustees and friends of the NNA have, individually and through their links with leading smoking and tobacco researchers and policy analysts, contributed to improving individual, organisational, and public understanding of Tobacco Harm Reduction (THR).

Part of the work of the NNA is to push for an effective regulatory environment for nicotine delivery devices. An environment which protects the public but also supports the availability of reduced risk products for adults. In order to do this, from time to time, we engage with policy makers and regulatory bodies and comment on legislative and policy issues. However, we are non-political, and no activities are to the benefit of or in support of any political party.

The NNA is completely independent of commercial interests in relevant industries (e-cigarettes, tobacco, pharmaceutical companies, etc.). It operates on a not-for-profit basis and is free from commercial bias. Our policies and public statements are evidence-based, with a clear focus on the health of consumers and the wider public.

The NNA is one of the oldest THR advocacy groups in the world. We are well respected and active both nationally and internationally. We punch above our weight despite operating on a shoestring budget. Our trustees are unpaid and advocate on a voluntary basis, but we have running costs which grow larger each year.

We welcome donations from individuals who believe in THR and the important work we do; your donation will help to keep the New Nicotine Alliance viable.

Please note that we are unable to take donations from industry.

When you donate your name will be displayed by default, but you need not give your name to donate. We respect your privacy so you are free to choose the "Don't display name publicly on the campaign" option underneath the donation amount and name fields. Click "Donate Now" to complete your donation.

Any donation, large or small, goes toward supporting the important work we do.

Thank you!