Rebuild Hope for the Gould Family

Dear Friends of Bill Gould and Dorena Rodriguez,

McCrae Parker and Robert Murdock are reaching out on behalf of Bill Gould and Dorena Rodriguez. This past week, many families’ worlds turned upside down: this is one that we know and deeply care for – let’s help the Gould/Rodriguez family rebuild after the devastating Eaton Canyon Fire.

Imagine losing everything in the blink of an eye. The Gould/Rodriguez family—Bill, Dorena, their two children, and their three beloved dogs—recently experienced the devastating Eaton Canyon Fire in Altadena, CA. The fire destroyed their home and their most precious belongings. Thankfully, everyone, including the dogs, escaped safely. However, their recovery journey is long, overwhelming, and filled with uncertainty.

On January 7, 2025, the Eaton Canyon Fire engulfed the Gould family's home at 665 Coleman Street on the Eastern side of Altadena, CA. This house, a sanctuary for 37 years, was reduced to ashes, along with their cherished memories, personal belongings, and a lifetime of work.

In a matter of hours, flames consumed everything—the treasured photo albums, family heirlooms, Bill’s precious sports memorabilia collection, and all the comforts of home. Now, the Gould/Rodriguez family is left with only the clothes on their backs, a car, and their enduring resilience to love each other and rebuild with their community.

The road to recovery is daunting. Insurance coverage only goes so far, and when FEMA assistance will arrive is anyone’s guess. In the meantime, the Goulds face immediate and mounting expenses for temporary housing, basic necessities, and starting over.

Your support can provide them with the stability and resources they urgently need to begin the next chapter of their lives that will not be covered by insurance or FEMA.

Every donation will make a direct and meaningful impact:

• Temporary housing and essential living expenses.

• Replacing basic clothes and household essentials.

• Supporting the kids’ needs, such as school supplies and emotional recovery.

• And yes, a few dog treats for their loyal companions!

Your generosity will help give this family a foundation to rebuild their lives, piece by piece.

We’re asking the Gould/Rodriguez family’s community, near and far, to come together and show them they’re not alone. Every donation, no matter the size, brings them one step closer to stability and further along the path of hope.

If you’re unable to donate, please share this campaign within your network. Spreading the word is just as powerful as contributing.

From the bottom of our hearts, thank you for your kindness and generosity during this incredibly difficult time.

McCrae Parker

Berkeley, CA

Robert Murdock

Pasadena, CA