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Rose Julep Virtual Challenge

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Our bartender and mixologist friends have been among our most loyal supporters and advocates through the years, and have helped Four Roses grow and expand our reach to new customers. Now it’s our turn to support them in this time of need.

We’ve created the Rose Julep Virtual Challenge as a means to provide much-needed funding to the United States Bartenders’ Guild’s emergency assistance program – while also helping all our Four Roses lovers at home celebrate in the Derby spirit of Kentucky in a responsible, socially distant way.

The Rose Julep Challenge seeks bartenders and mixologists around the country who will provide videos we can share with our audiences on social media that show how to make a special julep at home. Then we’ll challenge the public to make the recipes and tip their mixologists for the creative cocktail. Tips are divided equally among participating mixologists, and Four Roses will match the tip total with a donation to USBG, up to $25,000. This will be in addition to the contribution Four Roses has already donated to USBG.

Kentucky bourbon and the Derby go hand-in-hand. So while this spring won't be the same without the 146th Run for the Roses on the first Saturday in May, please join us in celebrating the spirit of the Derby at home, while also supporting bartenders and mixologists, who need us now more than ever.


Interested mixologists can visit our website and contact [email redacted] for more details.

Organizer and beneficiary

Four Roses
Organizer
Lawrenceburg, KY
Four Roses Distillery LLC
Beneficiary

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