Save Brixton Street Wear

Brixton Street Wear is a Brixton-based clothing brand that embodies the spirit, culture, and diversity of our community.

Our ethos is to “Give Back to our Community” my raising much needed funds for local projects and we want to be able to continue doing this but are now being challenged by a US based brand named ‘Brixton LLC’ who are trying to invalidate our trademark and have also summonsed us to court and want us to pay them for all money that we have raised from using the word “Brixton”

They don’t believe that any one can use the word “Brixton” except for them , what a scary thought.

The US Brixton is based in California and has no ties to Brixton London, but wants to claim the word Brixton for themselves.

Our brand name reflects not just our geographical location but also our commitment to the people and businesses that make Brixton the vibrant place it is.

We run our Community Hub from Brixton Village and we take no money ourselves from the shop, instead we rely on our income as London Taxi drivers.

This ensures that all profit goes back to those that need it more than we do.

We are reaching out to our community for support in this legal battle. We need to raise £20,000 to cover the costs of defending ourselves in court. If we do not reach our fundraising goal, all donations will be distributed among the local community and organisations that we work with, ensuring the funds still benefit the Brixton community.

Brixton Streetwear has been an integral part of the local culture, collaborating with various local artists, designers, and organisations. Our mission has always been to uplift and reflect the Brixton community, providing not just fashion but a platform for local talent and voices.

The U.S.-based company, Brixton, LLC headquarters is in California, has taken legal action against us, claiming trademark rights over the name "Brixton." This is despite the fact that our use of "Brixton" is purely geographical, paying homage to the area in which we are deeply rooted.

This lawsuit could have an impact to other Brixton based businesses and isn't just about a name—it's about the identity and autonomy of Brixton as a community. If we are forced to change our name or cease operations, it would set a dangerous precedent where local businesses could be silenced by larger, international corporations with no ties to our community.

We are calling on our community, local government, and business networks to help us fight this legal battle. Here’s how you can support us:

Financial Contributions:

We are aiming to raise £20,000 to cover our legal fees. Contributions of any size are welcome. If we do not reach our target, all funds will be distributed to the local organisations we collaborate with, ensuring your donation stays within the community.

Public Awareness Campaign:

Help us spread the word. Use your platforms to share our story and raise awareness about this issue. The more attention we can draw to this, the stronger our position will be.

Political and Government Support:

We are appealing to local MPs, the Mayor of London, and the local council to stand with us in this fight. We believe that defending the rights of small, community-based businesses is in the public interest.

Support from Local Businesses:

We are asking other Brixton-based businesses to stand in solidarity with us. A united front will show that this is not just about one business, but about protecting the identity of Brixton itself.

This legal battle is about more than just a name—it's about protecting the identity of Brixton and the businesses that call it home. With your support, we can defend our right to represent our community and ensure that Brixton remains a place where local culture and entrepreneurship can thrive without being overshadowed by outside interests.

We urge you to join us in this fight, contribute what you can, and help us raise the £20,000 needed to defend Brixton Streetwear. If we do not reach our goal, rest assured that your contribution will still go towards supporting the local Community.

Thank you for your support, we appreciate any help that you can give us

One love ❤️

Daniel & Pete