Support Emma’s Clothing

On May 30, 2020, Emma’s Clothing, a black owned business at 896 N Goodman St (Goodman Plaza) was looted and destroyed. My mother Emma Myrthil known as Miss Emma has been in business for 20 years and has dedicated her life to serving her customers. She migrated from Haiti as a teenager and has since found her home in the Rochester community that she very much loves. In her 20 years, she has provided essential clothing and accessories items at a price that those poverty stricken in the community can afford. In her beginning days, her business location was simply a folding table in the grass on West Avenue where she sold items out of her van. Her staple items such as her 3 for $10 t shirts and 2 for $25 jeans have been at the same price for years to ensure her long time customers can always afford to shop for their families. She is known for always helping the community and never hesitates to help those around her.


Due to falling on hard times during the covid 19 pandemic and before, there was unfortunately no business insurance. So she will not be collecting any payment for more than half her inventory that was lost and the damage to her storefront. I am hoping that as a community we can help a small business owner to rebuild stronger than before. She is uncertain if she will be able to continue at the same location but wants to rebuild something better. Although her business is currently lost, she is remaining strong knowing that her misfortune does not amount to the loss of a life. We stand in solidarity with the protesters peacefully protesting the murder of George Floyd. Though the store was destroyed during a night of riots, looting and violence we are still able to understand the anger and rage those genuinely protesting for change. As we rebuild we hope to start a new chapter in Rochester that includes honoring the legacy of George Floyd and allowing this tragedy to inspire us to be better and do better as a community.

Looters Destroy Goodman Plaza on Saturday Night

NOTE: This is the ONLY authorized fundraise for Ms. Emma, please do not send money to other individuals claiming to help her via CashApp or other methods. There are a lot of businesses in need during this time, so please use your due diligence to make sure you are helping legitimate businesses. Anyone wishing to help Emmas Clothing directly can contact me via this site (use contact organizer button below).  Thanks for your support!