Help Bring the Pink Lady to SF - Mural for Strength & Change

In this time of uncertainty, a powerful symbol of strength, born in Mumbai, is ready to rise in the streets of San Francisco.

Rare Device is happy to announce that we're working with artist Jas Charanjiva of The Pink Lady Project to bring The Pink Lady to the Hayes Street mural. You may recognize this bold symbol of female empowerment from the San Francisco Asian Art Museum.

The Pink Lady (originally titled Don't Mess with Me) emerged from the nationwide outcry for women's safety and justice in India following the 2013 Nirbhaya case. She mysteriously appeared as paste-ups on Mumbai’s streets, where the public gave her the name Pink Lady. Over time, she has taken on a wider meaning symbolizing resilience, strength and hope for those around the globe striving for a world free from violence and oppression.

“How the work of an Indian artist is now a rallying cry for global sisterhood.” (Vogue India). The Pink Lady has been featured by major publications including the BBC, The Economist, Elle India, BuzzFeed India, NPR, PRI and Travel & Leisure.

All proceeds from this fundraiser will go directly toward compensating the artist for their work and covering mural materials. By supporting this mural, you're not just bringing art to the streets—you’re fueling a movement, helping this project grow and inspire change on a global scale.

We need our community's help to make this SF project a reality. We appreciate your support!

About Jas:

California-raised, Jas Charanjiva has returned home after a journey that took her to New York City and later to Mumbai, India, where her art career gained significant momentum and recognition. She went on to co-found Kulture Shop, India’s leading curated platform for Indian graphic artists, alongside her husband and a close friend.

With social change as the driving force behind her street art, Jas has devoted part of her focus toward exploring how far a symbol, originally created to champion women’s empowerment in one region of the world, can resonate globally and inspire societal transformation through grassroots efforts. This initiative is known as The Pink Lady Project.

Jas has collaborated with several brands such as Adidas, Apple, Absolut, Dulux Paints, Guinness Beer, House of Vans, Rolling Stone Magazine and St-Art India.

About Rare Device:

Rare Device is an artist-focused gift store and gallery located in the heart of San Francisco. Founded in 2005, it is owned and run by Marine Malta. Rare Device strives to give artists a platform to showcase their creativity and to provide a warm and welcoming space for everyone to shop and be inspired. We are committed to making an impact in our community through the objects that we carry, the activities that we promote, and the people that we surround ourselves with.