United Cannabis Community Fire Relief Fund

Today we are launching the United Cannabis Community Fire Relief Fund – a centralized GoFundMe for ALL cannabis companies to make collective impact.

We're calling on every corner of the cannabis community—brands, retailers, producers, and partners, no matter which state you live in—to join a unified response to the devastating fires in Southern California.

Our industry was built on compassion, resilience, and coming together when it matters most. Many have sprung into action, but by uniting we can make an even greater impact.

With evacuation orders are in effect for 105,000 L.A. residents, and 87,000 are in evacuation warning zones (means they may need to leave at a moment’s notice), immediate support is crucial.

Whether you're a brand, cultivator, retailer, or testing lab – we can show the world what's possible when our industry stands as one.

We've launched this fund with a $16,000 commitment to World Central Kitchen, who is providing free hot meals to first responders and the public.

We chose this organization because food, like cannabis, has the unique ability to bring nourishment, comfort and connection when communities need it most.

From day one, uplifting our communities has been at the heart of everything we do at embarc.

This is our moment to demonstrate the real power of our community.