Yogi Dana Falsetti Legal Fees Fund

Let me tell you a David and Goliath story.

Dana Falsetti is a thought-leader, yoga teacher, writer, and public speaker. Dana encourages people to resist body-shaming stereotypes, to know themselves, to step into their power, to question everything, and to live authentically. You may know her as @nolatrees on Instagram and she is our David.

And you know our Goliath: Alo Yoga.

Working with a company called Cody Inc., Dana published the inspiring “I Am Worthy” video, and developed online yoga courses, including a chair yoga class for people looking for accessible yoga content. After that, Cody Inc. informed Dana that her video, online classes, and other content belonged to Alo Yoga, because of a business deal between Cody Inc. and Alo Yoga.

And now for their battle, which has been waging since December.

Dana resisted Alo Yoga’s acquisition of her content. Dana resisted because of Alo Yoga’s large commercial presence, marketing campaigns featuring the thin and athletic elite, and business MO. All of these things, Dana found to a bit exclusionary. Dana wanted the bandwidth to pursue her own objectives, in line with her own core values of accessibility, inclusion, and purposeful business partnerships. Partnerships intended to achieve more than profits; partnerships that reflect core values.

Dana first major move of resistance was to speak out publicly in an Instagram Your Story. And Alo Yoga responded by suing her, alleging that her honest Your Story statements were defamatory and libelous.

Alo Yoga sued Dana in two courts, in two different states. Perhaps they intended to send the Dana’s of the world a message: STOP.

STOP, because you can’t afford to speak up. Most Americans, can’t afford to defend even one lawsuit, when the legal costs can easily exceed $100,000. Big businesses, however, have the profits to deploy a battalion of lawyers, and that’s a powerful device. And when they come at you, it’s scary. Dana has been living with that fear and fighting Goliath on her own since December. But she’s reached the end of what she can accomplish on her own, she has exhausted her resources.

Dana, don’t STOP. Instead, let this community be your stone. Because what you stand for, we all stand for, your core values resonate. We all want to GO.

Let’s all GO together now.



Thank you for your contribution, and please know that your contribution is non-refundable (regardless of the outcome of this litigation) and not tax deductible. If additional parties are named as defendants in Dana's lawsuit or sued as a result of publishing information about Dana's lawsuit your contribution may also be used to support their defense. Because of the confidential nature of many aspects of litigation, we will not be able to provide you with additional information or updates on the progress of the cases. Certain information may be made publicly available by third parties, and we will not be in a position to confirm or deny the content thereof. If there are any amounts remaining after the lawsuits conclude or if the lawsuit gets dropped (which we hope it will), then we will donate those amounts to The Campaign for Equal Justice. Please be advised that, regardless of the size of your contribution, you will not have any ability to direct the course of these lawsuits or make decisions about these lawsuits.