How To: Set up a Fundraiser for Your Birthday
Happy birthday! What better way to celebrate than starting a fundraiser for a cause close to your heart?
It’s becoming more common for Australians to start a fundraiser to see some donations rolling in around significant events like birthdays – or maybe even anniversaries, memorials or other key dates. Instead of getting gifts, you can suggest to friends and family that they may like to make a donation instead. It means that everyone involved is doing some good – and there’s plenty of good causes out there to fundraise for.
On GoFundMe, we often see people tap into special occasions to give their crowdfunding efforts an extra push on their big day.
A successful birthday fundraiser
Erica Flament started a GoFundMe fundraising page for her friend’s daughter Maddie who was battling Leukaemia. Erica raised over $10,000 – and $1,500 of that was raised in the space of just one day: Maddie’s birthday. This is how she did it.
For Maddie’s sixth birthday, Erica asked friends and family to each donate $6 to help Maddie beat cancer. She sent out a request on Facebook, asking friends to donate and share. News of the birthday fundraiser spread and more than 85 people donated. A lot of the donations were for the requested $6 but the majority were for $16, $26, $56 and even $106.
But Erica isn’t alone, meet the other inspiring Aussies donating their date:
- After their son Aiden passed away from Rhabdomyosarcoma, his family launched a fundraiser in his memory to celebrate his 21st birthday. All donations were sent to RedKite, the team of childhood cancer specialists who helped their family tremendously whilst Aiden was sick.
- Little Calen celebrated his very special birthday (on a leap year) by fundraising for a well loved local nurse, Linny, to help with her battle against brain cancer.
- Willow dedicated her 13th birthday to raise $700 for the good cause that is Foodbank. “I’m turning 13 soon, and instead of birthday presents I’m raising money to benefit Foodbank Australia Limited“. Well done, Willow!
You can take the same approach around a birthday or any other significant date related to your fundraiser – whether it’s for a personal, medical or charitable cause. As well as special dates in your own life, you can also tie your fundraiser into public dates such as global generosity movement Giving Tuesday.
More tips for your special event or birthday fundraiser
Choose your cause
First decide where you want to send your donations. You might want to fundraise for someone you know who is in need at the moment, an issue or cause you care about, or a registered charity. Once you have decided on the person, cause or charity who will benefit from your act of kindness, you will no doubt be fired up and ready to ask for donations.
Make the birthday or other key date the fundraiser deadline
With any fundraiser, you set a deadline for meeting your fundraising goal. With a birthday fundraiser, you can make the birthday (or maybe the day after) the deadline. The countdown to a deadline can create a sense of urgency and make donors respond more quickly. If you’re doing a fundraiser that’s also connected to an existing national awareness campaign, such as Breast Cancer Awareness Month, think about making your deadline the same as that one and using the birthday or other special date as a call-to-action, as Erica Flament did.
Tell your story
Birthdays and other special dates create a natural storytelling opportunity and telling your story is key to raising funds. With a fundraiser, your story needs to answer basic questions such as who, what, where, when, why and how. What will the funds be used for? What’s your connection to the cause? How will the donations help you or others? When it comes to fundraising, the why is particularly important; i.e. why does the recipient need this donation?
For more tips on how to tell your crowdfunding story to raise more money, see our posts, Great Ideas for Naming your Online Fundraiser, How Images Can Lead to Fundraiser Success, and Why Videos Are Powerful Tools for Fundraising.
Use social media to spread the word
To get the most out of your birthday fundraiser, combine your special-occasion-based fundraising approach with social media tools.
For birthday fundraising ideas using Facebook, have a comb through our Facebook Fundraising Tips To Drive Donations guide.
Host an offline fundraising event such as a birthday party
Fundraising events serve several purposes – they help you raise money for your cause, get people together for a common purpose and raise awareness about your cause in unique ways. There’s a wealth of different fundraising event ideas you could choose from, such as:
- A birthday party: Now, if you don’t want to deviate from the birthday theme too much, you could host a birthday party and publicise your fundraiser there by using printed out QR codes. Make it clear to friends and family that you’d like a donation in lieu of presents beforehand. The same applies if it’s a baby shower, anniversary, Christmas party etc… anything you’ve hooked your fundraiser on.
- Host a sports day: Hosting a sports day and asking people for a small donation to enter is a great way to raise funds – and an extremely fun one too. Why not get a team of friends and family together to get competitive in honour of the celebration.
- Coffee and cake mornings: If you wanted to host an offline fundraising event, a really easy way forward is to host a coffee and cake morning. You could even do this on the day of your birthday or special occasion. Bake or buy sweet treats and ask for a small donation to your fundraiser in return.
- Fitness challenges: This one is a little bit different, but why not dedicate a fundraise around a fitness challenge dedicated to your special day? It doesn’t have to be an organised event – commit to running a 10k or doing yoga every day for the month of your birthday, for example, and ask people to sponsor you. This could also be easily done in a fundraising team!
- Arts and crafts: If you’ve got a bit of an artistic streak or even just want to explore that side of yourself, why not host an arts and crafts day for friends and family? There are plenty of ideas to choose from – it could be painting or making pots out of clay, learning to knit or sewing.
If you’re inspired to host a fundraising event, we’ve got a post on Top 10 Fundraising Event Ideas too.
Make the most of GoFundMe’s resources
We’ve put together a comprehensive set of fundraising tips, success stories and lots of other free resources including the following posts to mention but a few: Viral Fundraising, Free Online Fundraising Tools That Will Help You Raise More and Using Social Media to Promote Your Fundraiser.
Let’s make a birthday fundraiser date!
The beauty of fundraisers is the act of people coming together to reach a common goal. What better way to bring people together than on a birthday or another special occasion? With the ideas we’ve outlined here and the resources we’ve provided, your birthday crowdfunding fundraiser should be extra special! Get the party started by starting your fundraiser.