Raising Money for Charity: Tips for Success

| 7 min read Fundraising Strategy

Is there a cause that inspires you to give back? Whether you’re passionate about helping refugees, funding cancer research, or fighting poverty and hunger abroad, chances are there’s a charity committed to that cause.

While not everyone can afford to give money to their favorite nonprofit, there are still ways to raise money for charity through different fundraising strategies. This fundraising guide offers tips on charitable giving so you can support causes that mean the most to you, regardless of your financial situation.

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Crowdfunding for a good cause

Traditional fundraising fosters relationship-building, while online fundraising makes it effortless to spread the word about your cause and reach people around the globe. Some of the most successful charity fundraisers use a combination of online and offline fundraising.

Crowdfunding allows you to support a charity close to your heart and has become an essential fundraising tool for individuals and small groups. It provides a simple, efficient way to accept donations from anyone. Many also turn to crowdfunding to pay for the cost of throwing a fundraising event.

Five strategies for charity crowdfunding success

If you’re searching for ways to take your online fundraiser to the next level, this guide can help. From grassroots volunteering to social media competitions, below we share charity fundraising ideas for any cause that can help you increase donations and raise money for charity.

How to Raise Money for Charities

1. Talk to the nonprofit you’re raising funds for

While people can absolutely raise money for nonprofit organizations without contacting them, it’s best to reach out before getting started. This will help you follow any specific fundraising rules outlined by the charity since some nonprofits are strict about sources for charity funding. It will also ensure that you’re fundraising for the correct nonprofit—a single nonprofit can have dozens of individual chapters, each with a unique tax number.

When you contact the nonprofit you’re helping, be sure to:

  • Ask if they have any upcoming events or promotions you could be a part of with other supporters
  • Ask for any fundraising tips they might be able to share
  • Ask if they have any swag you’d be able to use to promote your cause, such as keychains, bumper stickers, and pens.

2. Host your own fundraising event

From happy hours to amateur art exhibits, there’s no shortage of fundraising event ideas. You can turn almost any event into an opportunity to raise money for a good cause—it just requires a bit of planning and ingenuity.

Fundraising events are a fantastic opportunity to build relationships with your community. The more your volunteers and supporters enjoy what they’re doing, the more likely they are to do more of it—supporting your cause in the process.

Keep these tips in mind when planning your fundraising event:

  • To avoid stress and burnout, round up others who share a passion for your cause and ask them  if they’d be interested in helping you out.
  • It costs a bit of money upfront to host any kind of event, but budget event planning is still possible. Try asking local businesses to donate food and other needed items, or ask a restaurant or other business to host the event in exchange for the business you’ll bring in.
  • Send out event invites through social media sites, and encourage friends to bring along others. Using social media to promote your fundraiser can drum up support for your cause and encourage others to get involved.
  • Read our blog posts how to raise money with a charity walk and charity event ideas to help drive donations for more inspiration.

3. Get a little help from your friends

When you’re fundraising, you’ll often have supporters ask how they can help beyond making donations. The perfect reply? Ask them to volunteer their time.

If a volunteer is a fantastic baker, ask him or her to bake items you can sell, perhaps at a lunch or dinner event. Can an artist donate art you can sell at a gallery event? If you’re raising money for a sports team, can the coach and players host an afternoon sports camp as a fundraiser? There are endless ways for volunteers to use their skills to bring in money for your charity.

Another way people can contribute is by sharing fundraising responsibilities. Our team fundraising feature makes it simple for multiple people to chip in and manage the fundraiser, whether that means thanking donors or writing updates.

For more information on team fundraising, see our blog post Fundraising for Teams: Tips for a Successful Fundraiser.

4. Empower others to do their own outreach

You can increase your fundraiser’s reach exponentially by asking friends and family to share your cause with their contacts. Try using one of these email templates to reach your goal faster and make it as effortless as possible for others to ask for support.

Another approach is to craft the perfect public Facebook post about your fundraiser, then tag a few contacts and ask them to share the post. Pairing this approach with a compelling video is a great way to get people to stop scrolling and pay attention to your message.

5. Sharpen your strategizing skills

We want to help you reach your fundraising goals, and we offer fundraising tips on our blog to make it easy. If you’re eager to learn more about how to raise money for charity, here are a few of our favorite posts:

Crowdfunding Best Practices

There are some really easy hints and tips that you should take into account when you’re doing any kind of fundraising online to really make your fundraiser shine and your efforts raise as much as they can.

  • Fundraiser story: Be sure to think carefully about what you want to put in your fundraiser story. When raising money for charity on GoFundMe, try to include as much detail as you feel comfortable with about why you’re raising money for that specific cause. Illustrate your fundraiser with relevant pictures or even video too to try and engage anyone who might want to donate.
  • Post updates: Posting updates is really important as it keeps donors in the loop about what is going on in your fundraising journey. If you meet a target, complete a fundraising challenge or just have something to say, make sure to post an update on GoFundMe. You can then cross-post this on social media, which brings us to…
  • Posting on socials: When you’ve started your GoFundMe, make sure to shout about it! This means posting on social media. Post when you launch your fundraiser and then each time a milestone happens. As well as posting on social media, utilise all those email lists and group chats with friends and family to share into, too.
  • Thank your donors: Everyone loves feeling appreciated. So when you’ve received a donation make sure to thank whoever it came from! You can do this on GoFundMe but also think about sending personalised emails or notes to those who’ve donated. If you thank your donors, they are more likely to donate again.

Support your favorite charity today

Nonprofits do an incredible amount of good, but they also need help to continue their mission. GoFundMe makes charity fundraising easy, and our fundraising platform allows you to keep more of your donations. Check out honest testimonials from users on the GoFundMe reviews page.

We hope this charity fundraising guide has helped you understand how to raise funds and rally your community around your cause. To make an even bigger impact, start a fundraiser for your favorite nonprofit today.

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Written by nicola